Google processes 3.5 billion searches in a day. Getting your website to rank first on a search result page for a specific search term could translate in more sales and more brand awareness from your audience. Here are three methods you can use to make your website stand out on Google.
Generate Organic Traffic With News Sites And Social Media
In 2011, Google released a new version of their algorithm referred to as Google Panda. With this new algorithm, pages with high quality content and user engagement started ranking higher than pages rich in advertisement or other low quality websites. Getting back-links on trustworthy news websites or sharing content on social media could have a positive impact on search engine rankings thanks to Google Panda. Using press releases services or blogging about current industry topics are good strategies to get back-links on news websites. Developing a social media presence is a cost-efficient way of advertising products and services besides having a positive impact on rankings.
Target The Right Searches
Targeting the right keyword phrases will make standing out on Google easier. Even if Internet users do not click on your links, they will become more aware of your brand and begin recognizing it if they keep seeing results for your webpages while issuing different queries related to your topic. You should use Google Trends and Google Keyword Planner to get a better idea of which keywords are issued by the users you want to target. Optimize your content by placing these strong keywords in your title tags or the anchor text of your links. Create more content for your website so that you can target additional keywords your audience uses.
Purchase Ad Space
Google displays ads on the top and to the right of search results. These ads are very noticeable and will increase brand awareness besides attracting some clicks. Ads can be purchased thanks to a bidding system. This means the cost of having an ad displayed on Google varies in function of how popular the search term you want to target is. In order to have your ads displayed, you will have to create quality ads, maintain a good PageRank and place competitive bids. Check the Google AdWords guidelines to gain a better understanding of how ads are selected and learn how to place bids.
These three methods will make your website stand out in search results and help you generate more sales or increase brand awareness. You should contact us at Rainmaker Internet Marketing if you need help with implementing these strategies or want to learn more about Internet marketing.