The Mobile Devices Train – Get On, or Get Lost

Sometimes it’s hard to remember that it wasn’t too long ago when not every single human had a smartphone in their face. However, according to Search Engine Watch, a website that provides information and news about search engines and search engine marketing, mobile Internet traffic is much higher now than personal computer Internet traffic. Yelp has reported that 55% of all their searches are from mobile devices. So, it is very important to optimize your website for mobile devices.

Free E-Book Download: 17 SEO Myths You Should Leave Behind in 2015

Improved User Experience

It has been said that users feel annoyed and frustrated when they go to a website that is not mobile-friendly. They would quickly abandon the page, and move on to another site. A website that is not optimized for a mobile device will usually take a lot of time to load, and once loaded, it usually will present you with a jumbled load of unorganized information. Tiny fonts, broken pages, missing pictures, no option for page navigation, and so on will definitely leave a user uninspired.

Increased Average Time on a Website

A website has a limited amount of time to capture the attention of a user. Most of the mobile users access the website on the go. Time is limited for such users. They will not wait more than a few seconds for the page to load. A website that is not mobile optimized usually takes forever to load, and sometimes, does not load at all. A mobile optimized web page will load quickly as the code is structured in such a way that it is compatible with mobile devices.

Improved SEO (Search Engine Optimization)

In 2015, Google announced that its new algorithm favors mobile-responsive websites. Google already has a mobile-friendly label in place that informs the users whether a site is a mobile website, or not. Generally speaking, users will not even click on your website link that comes up in a Google search, if it is not optimized for mobile devices.
Following are some more points from the Google study that emphasize the need for optimizing a website for mobile devices.

• Users are more likely to buy from a mobile-friendly website than a non-mobile friendly website.
• Users often return to mobile-friendly websites.
• Users do less business with a company if their website is not mobile-friendly, even if they like the company.

You can either convert your web site to be mobile-friendly or create a parallel site for mobile users. The advantage of a parallel site is that you can customize it for the mobile users.

Free E-Book Download: 17 SEO Myths You Should Leave Behind in 2015