Knowing and understanding how to use the Internet to build your brand and grow your business online takes a strategic plan implemented towards generating desired results and meeting business objectives.
You see, in order to reach your target market online, capture quality leads, and convert sales, you must have a blueprint in place that will position you well on the Internet. In other words, putting you in the places where your target audience hangs out so they can find you!
If you’ve been struggling to create that concrete online marketing plan, the following are three strategies to implement that will give you the best start with beginning your Internet campaign.
#1 Business Blogging
Perhaps one of the most important strategies listed, having a blog is like your “home” on the World Wide Web. It is the place where your audience can visit to glean value and find solution to their problems based on your content. Your business blog positions you as the expert and authority in your niche, and it’s the ultimate brand builder.
A successful blog requires consistency with posts and giving the people what they want. Remain “in the know” of your target audience to gain content ideas. Share how your products and services are the answers to the nagging problems they’re having. Utilize SEO techniques to better position your posts to be ranked in the search engines such as Google and Yahoo/Bing. This way, when your market searches your “keyword”, your post appears!
To learn how we can help you with search engine optimization, please contact us here.
#2 Social Media
Social media is more than just posting statuses…as with any marketing, you must be strategic to generate the results you want, which should be taking them from your social media page to either your lead capture page or blog post.
With this said, leverage these platforms to share testimonials, events, trending news in your niche, and yes, funny stories. Be considerate, however, because certain social media sites have a certain tone (i.e. LinkedIn is more professional whereas Facebook and Twitter are conversational).
For ideas to get started with your social media marketing, check out these four painless tips.
Video is now a must have marketing tool. It has been predicted that by 2017, 74% of content viewed on the Internet will be from video. This staggering statistic should motivate you to create a video plan now to get in front of your audience that is looking for you on video.
Videos are powerful in that it builds trust while quickly engaging your market to your content. They provide the best ROI whereas 85% of customers are more likely to purchase a product after watching a product video (Source: Lou Bartone). Talk about a sales booster!
Ideas to start with are telling compelling stories that captures their attention. Testimonial videos are highly valuable. People enjoy live video events such as Google Hangouts, webinars, and off-camera videos. The key is to be relevant, consistent, personal, and social!
Final action steps
Implementing these strategies for marketing your small business online will give you a great start in starting a solid Internet campaign. Remember, never lose sight of your goal which is to build your list of subscribers. When appropriate, include a link to your lead capture page so you are always positioning your content to generate leads.
Please do not hesitate to contact us here to help define or refine your current marketing plan. It would be our pleasure!