As a marketer, you have several tools within your arsenal to build a successful brand. Applying visual marketing techniques is one excellent method to broaden your reach.
Cast a larger shadow with your brand
The more sophisticated your visuals are – the larger you look as an organization. Assess your communication materials. Make sure they are consistent as you move from your website, business cards, Twitter or Facebook page. Reuse images, colors and motifs to reinforce your message.
Let images sell the lifestyle
People respond to visuals. Depending on what your product or service is, you can determine which images work best for you. A photograph of a delectable cupcake garners more attention than a text description. For software, a Venn or process diagram conveys a complex idea. Both photos and infographics are easy to assess and quick to share on Pinterest. Additionally, Instagram is an excellent tool to give your community a behind the scenes look into your business and life. This is effective to gain authority in your space and be more relatable to your audience.
Increase your SEO with video
If someone on your team is camera ready, get them talking – about your company, your products, your brand. If your team is shy, leverage photos or animation to tell a story, adding a voiceover instead. When your video has properly embedded tags and metadata, it can help boost your SEO rankings. Google includes a thumbnail of the video on the Web search page, and lists the Video on the video search results page. You can also post your video to YouTube but feature it prominently on your own site first.
By implementing these 3 techniques, you can enhance your online presence to build your audience, connect with your community, and ultimately get more clients.