Most businesses today are spending massive amounts of time, energy, and money on social media marketing. Of course, there are huge opportunities there. But ultimately, one of the greatest business assets is a large and quality email list. We will discuss 3 tips to increase your sales by building and managing your email list:
Clean Up Your Current List
Obsolete addresses and “auto-deleters” may get your numbers up, but they aren’t your true peeps. You can actually build your brand by offering to remove the uninterested from your list — nobody likes spam. Bonus for you: a high quality list. Send emails to your list and encourage them to opt out. Additionally, you can purge your list and delete email addresses that are not opening your emails. This saves you money by reducing the cost of your email marketing software over the long run.
Use Lead Magnets to Grow Your List
These days it takes more than a one-page giveaway to collect email addresses. You need to provide a compelling e-book, webinar, contest, or a white paper. Pin pictorial examples on Pinterest (i.e. a picture of your first prototype and its evolution to today’s product). Some other helpful tips in growing your list:
– Hire a copywriter to write an attention grabber for your giveaway.
– Promote it on Facebook, Twitter, Instagram, LinkedIn, …
– Require people to opt-in to get the valuable free info.
– Include a Call to Action at the end of the piece.
– Link to one of your more popular newsletters.
– Follow up by continuing to provide awesome content.
Ask for Referrals
Ask your current subscribers to invite potential subscribers. Social media is a great way to connect “old hands” with “newbies”. You can add social sharing and email invitation buttons inside of the email. Plus, you can run referral contests for a wonderful prize. An example would be to offer an iPad as a prize to subscribe. Then if your subscriber invites his friends, he gets 5 more entries into the contest for each new subscriber. This will grow your email list fast.
According to The New York Times, 65% of a company’s new business is from referrals. Yet, 72% of marketers do not ask for referrals. Be sure not to fall into this trap.
By following these 3 tenets, you can manage your existing email list better, grow your email list, and ultimately increase your online sales.