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Search engine optimization, otherwise known as SEO, can be very confusing to most small business owners, especially when it comes to marketing their business. They know that it matters a lot because it helps their business show up in Google searches. However, that is about all that they know and understand. Most small business owners may question whether or not they really need to think about SEO when they are sitting down and writing their blog. Do you really have to put a lot of keywords into every blog?

Here are some ways to get your blog ranked higher in search engines.

• Have a list of keywords to use but don’t limit yourself to them. Many people get stuck on keywords and their writing gets awkward and becomes hard to read. Instead, focus on writing good content!
• Publish blogs often. You need to publish blogs often to rank high in search engines. Once a month (or even weekly) is not going to help. Daily is best or at least several times a week if you can.
• Share your blogs on other social networks. It is important for search engines that your blogs get shared so you need to make sure that your blogs get seen by others. Share them on your social networks so that others can see them and (hopefully) share them with others too!

It is important to get your blogs ranked high on search engines. However, you can’t focus on keywords or your blogs will be hard to read. Instead, focus on the content and try to publish blogs as often as you can. Then, you also want to share your blogs on your social networks so they can be seen by many (and hopefully shared).

Contact us for more information about SEO and your blog.