So you’ve got an online business and you’re looking to use some contemporary internet marketing techniques to improve your sales? If that’s the case, then you’ll profit from paying attention to current trends.
Here are 4 Internet marketing trends that you should be watching in 2015.
1. Content is still king
Content marketing has received a lot of press over the last few years, and deservedly so. It’s a great way to get your business noticed by the search engines and to attract people who are performing keyword searches.
With content marketing, you’re advertising your business without an obvious “hard close.” In fact, you’re offering something for free: information that could (and should) be useful to the reader.
2. Hard sellers are fading
Speaking of the aforementioned “hard close,” you should know that it’s an outgoing concept. While 87% of visitors say that content can have an influence on their purchasing decisions, almost half that number say that direct promotional selling is a turn-off.
Still, you might need some degree of obvious advertising, depending on your business model. However, you should also focus on building brand awareness by providing value online.
3. Native ads are in
If you’re unfamiliar with the concept of native ads, those are web ads that appear as content on popular blogs and news sites. They’re a great alternative to the in-your-face, obvious banner ad concept that was more popular years ago. Now, ads appear to be a seamless part of the content.
4. E-mail marketing is not going away
Digital marketers have long considered e-mail marketing to be one of the most effective means of reaching people. That’s not going to change in 2015. If your business doesn’t yet have an e-mail marketing list, this is the year to change that, or you risk losing market share to your competitors.
If you’d like to learn more about Internet marketing, feel free to contact us. We’d love to provide you with more information.