Improving your social media is a great way to gain more followers and interest in your business, and we are here to help. That’s why we’ve come up with four ways to do just that.
- Get the most you can: Get the most exposure if you have multiple social media sites. For example, if you have a booming Facebook site but a failing Twitter profile, then a tweet posted on your Facebook page will help to recruit followers to your Twitter page. You’ll start to see a difference and an increase in your Twitter fans. Getting more Twitter fans means garnering more interest in your business, making more business connections and potentially getting more in person clients.
- So Many Sites. Only One You: Since there are so many social media sites, it is better to target one social media site than to divide your attention among many social media platforms. Once you know your target demographic and what social media site your demographic uses, focus your attention on building up your followers on that site. Examining research from Turny shows that Facebook “caters to virtually every demographic” but that the “average age is 41.” Twitter is “home to more college-educated people than Facebook” and Google Plus is “mostly male.” A social media website that is aligned with your demographic will be targeting the people who are most interested and most likely to buy your product.
- Choosing When To Post Content Wisely: Put some thought into how often you post content to showcase on your digital websites. According to a study conducted by Social Baker, “the ideal number is between 5 – 10 posts per week as a brand.” It is also a good idea to keep a posting schedule to keep your posts on track.
- Focus on the Length of Your Posts in Your Strategy: Hone in on the length of your posts. According to MarketingLand, Twitter tweets should be limited to “100 characters” because “tweets 100 characters or less had a 17 percent higher engagement rate.” Facebook is a similar game because the shorter is the better. The “ideal length of a Facebook post is between 100 and 119 characters.”
With all these tips, you are on your way to improving your social media!
To talk more about this, or anything else, please contact us. Thanks.