MARKETING YOUR SMALL BUSINESS ONLINE
Small businesses often don’t have a large budget for marketing. However, marketing is essential for finding new customers and growing a business. For small businesses short on funds, there are a few marketing strategies that are cost-effective and yield a good return on investment (ROI). By devising a plan for marketing your small business online, you can incorporate best practices with proven results that could make a big impact for your business, right away.
Search Engine Marketing
Ranking #1 in search engines for a relevant keyword phrase is the goal of all small businesses with an online presence. By utilizing the current search engine optimization (SEO) techniques in your web pages, you increase your chances of ranking higher. With SEO marketing, you get more traffic to your website that you can then turn into leads and repeat buyers. Search engines want websites to have fresh, informative and relevant content that educates the target audience. By choosing the right keywords for your webpage, blog posts and other content, you establish your small business as an authority and search engines reward that with higher rankings.
Small businesses have to become publishers today to stay current and authoritative. This entails producing a range of quality content in the form of blog posts, articles, case studies, special reports, white paper, press releases, ebooks, and videos. By distributing useful content that your target market wants to read about you can attract more customers, and that helps build your small business.
Email is an important part of any marketing plan. By growing a list of leads and buyers, you have a ready market for your products or services. With email you have many possibilities for content. You can stay in touch by sending links to new online content, announce new products, sales and discounts, update readers about industry news, and ask for feedback. One of the easiest ways to build a list is to offer free content such as ebooks, in exchange for an email address. By following best practices such as only sending relevant information and not overwhelming readers with too many emails, you don’t have to worry about subscribers opting out of your list.
Social Media Marketing
Although social media marketing can be time-consuming, it’s also very effecting in finding and engaging new customers. By leveraging Twitter, Facebook, Instagram, and other social networks, you can interact with visitors, start conversations and create communities. Posting intriguing images and interesting information on social media sites encourages others to share your content with their followers, friends and fans, and this creates a viral effect that greatly expands your reach.
You don’t need to spend a fortune on marketing to get good results for your small business. With a modest budget, you have the opportunity to implement marketing strategies used by larger companies. If you want other effective techniques for making your small business more profitable, contact us today.