Rainmaker Internet Marketing

  • Products
    • Google Ads Management
    • Thunderstorm Package
  • Services
    • Internet Marketing Services
    • Pay Per Click Advertising
    • Search Engine Optimization
    • Local SEO
    • Web Design
    • Social Media
    • Customer Reviews
    • Reputation Management
    • B2B SEO
    • National SEO
    • Google Ads Audit
    • Display Advertising
    • Social Media Advertising
    • Email Marketing
    • Free Consultation
    • 1 Hour Consulting
    • 5+ Hour Consulting
    • Landing Page Design
    • WordPress Design
  • Who We Are
    • Our Story
    • Testimonials Videos
    • Blog
    • Privacy Policy
    • Credentials
    • Philanthropy
    • Our Reviews
    • Testimonials
  • Resources
    • Upcoming Events
  • Lets Talk

7 Tricks to Help Boost Landing Page Conversions for Your Business

landing page conversions
Bill
Wednesday, 27 January 2016 / Published in Internet Marketing, Small Business, Web Design

7 Tricks to Help Boost Landing Page Conversions for Your Business

Boost Landing Page Conversions

Is your business wasting precious advertising money only to have the bounce rate on your landing page go through the roof? Fear not, it doesn’t have to be this way! No matter how much you put the word out about your website, none of it matters unless the landing page of your website can entice visitors to explore further. However, with a few easy adjustments, any business can see a major boost to their landing page conversion rate.

internet-marketing-chicago-ebook

Free E-Book Download: The 30 Greatest Lead Generation Tips, Tricks & Ideas


  1. Keep Things Concise

    It may be tempting to put everything you are about right on your landing page, but there is simply not enough room. Visitors don’t want to read three paragraphs of content. Instead, keep things short and simple with a concise header and a brief introduction to what your business is about.

  2. Remove the Clutter

    Be careful to not over-clutter. A simple contact form, maybe a couple testimonials and not much more. Keep the design of a landing page clean and with only one or two graphics to prevent  slow load times.

  3. Stay Away from Gimmicks

    “BUY NOW” and “BEST DEAL EVER” may seem like they would grab potential customers, but in this day and age gimmicky sale tactics don’t have the same effect as they used to. Instead, when customers see them, they think of all the scammers in the world doing the exact same thing and suddenly your business is counted among their numbers.

  4. Use Directional Cues

    Want to usher customers further into your website or to provide their contact information, use directional cues. It doesn’t have to be so obvious as a nicely placed arrow graphic, but instead you can use the information on your landing page to direct customers on where you want them to go.

  5. Make Your Ads Relevant

    Your advertising and your landing page should use a similar design. This makes it so when a potential customer clicks an ad, they go to a landing page that is of a similar look and know they are at the site they wanted to go to. If nothing else, utilize the same color scheme on advertisements and the landing page.

  6. Only Ask for Essential Information

    If your landing page uses a contact form to get potential customers, don’t force them to put in more information than they need to. Your sales department may be begging you to make potential customers add more than one phone number, but making customers give more information than they want to will only push them away.

  7. Keep Information Consistent

    It may be tempting to brag on your landing page, but inconsistent information will lead to a surprising lose of customers. If you have 150 clients, say you have 150 clients across all areas of a website where applicable. Don’t brag that you have 250 clients on a landing page when you clearly do not.

In the end, boosting the conversion rate of your landing page is no easy task. For the average business owner, it involves a lot of trial and error. However, for business owners who haven’t quite found that sweet spot yet, contact us today for a free internet marketing consultation to see what we can do to help improve your marketing campaign.

internet-marketing-chicago-ebook

Free E-Book Download: The 30 Greatest Lead Generation Tips, Tricks & Ideas


  • Tweet
Tagged under: business, conversions, landing page, small business

What you can read next

rich answers
3 Things to Know About Rich Answers in Relation to SEO
internet marketing budget
5 Reasons You Need a Dedicated Internet Marketing Budget for 2016
mobile-seo
Standing Out on Google: Mobile-Friendly is the Newest Metric

FREE LOCAL SEO REPORT

Fill Out Contractor

 

CONTACT DETAILS

Rainmaker Internet Marketing
11 E. Main Street
Suite 204
St. Charles, IL 60174
Phone: (630) 929-7246
Contact Us Today!

TOP