Boost Landing Page Conversions
Is your business wasting precious advertising money only to have the bounce rate on your landing page go through the roof? Fear not, it doesn’t have to be this way! No matter how much you put the word out about your website, none of it matters unless the landing page of your website can entice visitors to explore further. However, with a few easy adjustments, any business can see a major boost to their landing page conversion rate.
Keep Things Concise
It may be tempting to put everything you are about right on your landing page, but there is simply not enough room. Visitors don’t want to read three paragraphs of content. Instead, keep things short and simple with a concise header and a brief introduction to what your business is about.
Remove the Clutter
Be careful to not over-clutter. A simple contact form, maybe a couple testimonials and not much more. Keep the design of a landing page clean and with only one or two graphics to prevent slow load times.
Stay Away from Gimmicks
“BUY NOW” and “BEST DEAL EVER” may seem like they would grab potential customers, but in this day and age gimmicky sale tactics don’t have the same effect as they used to. Instead, when customers see them, they think of all the scammers in the world doing the exact same thing and suddenly your business is counted among their numbers.
Use Directional Cues
Want to usher customers further into your website or to provide their contact information, use directional cues. It doesn’t have to be so obvious as a nicely placed arrow graphic, but instead you can use the information on your landing page to direct customers on where you want them to go.
Make Your Ads Relevant
Your advertising and your landing page should use a similar design. This makes it so when a potential customer clicks an ad, they go to a landing page that is of a similar look and know they are at the site they wanted to go to. If nothing else, utilize the same color scheme on advertisements and the landing page.
Only Ask for Essential Information
If your landing page uses a contact form to get potential customers, don’t force them to put in more information than they need to. Your sales department may be begging you to make potential customers add more than one phone number, but making customers give more information than they want to will only push them away.
Keep Information Consistent
It may be tempting to brag on your landing page, but inconsistent information will lead to a surprising lose of customers. If you have 150 clients, say you have 150 clients across all areas of a website where applicable. Don’t brag that you have 250 clients on a landing page when you clearly do not.
In the end, boosting the conversion rate of your landing page is no easy task. For the average business owner, it involves a lot of trial and error. However, for business owners who haven’t quite found that sweet spot yet, contact us today for a free internet marketing consultation to see what we can do to help improve your marketing campaign.