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Author Archives: Bill

Bill Bill Crawford is the Founder and President of Rainmaker Internet Marketing. Bill has a degree in Business Management and Business Finance from Illinois State University and an MBA from National Louis University. Bill brings 21 years of Management and Marketing experience to Rainmaker of which the majority comes from the Home Improvement Industry. Bill is certified in Local Search Optimization.He has completed training sessions and passed written exams demonstrating critical understanding of topics relating to Local Search. Bill scored a 95% on the Google AdWords Fundamentals Certification.He is also the 1st place winner of the 2010 Internet Marketing Bobsled Run Contest sponsored by the premier Google AdWords Marketer Perry Marshall. Bill serves as President of the Basement Health Association, which serves some of the following home Improvement industries: basement waterproofing, radon, mold remediation, indoor air quality, basement finishing, structural repair, crawl spaces.

6 Email Marketing Mistakes You’re Making, and How to Fix Them Today

6 Email Marketing Mistakes You’re Making, and How to Fix Them Today

Email MarketingWhen it comes to email marketing mistakes, there's no shortage of possible pitfalls to ruin your business.Your email list has incredible earning potential, but you have to treat it with care. Sending out emails haphazardly will ruin your chances at turning those emails into...

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5 Effective Internet Marketing Techniques for Small Businesses

5 Effective Internet Marketing Techniques for Small Businesses

5 Internet Marketing Techniques for Small BusinessesMarketing online can be overwhelming for small business owners. Unless you are an internet marketing expert, it is tough to keep up with the rapid changes to internet. And trying too many techniques all at once will have you running around in...

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Demystifying the Keyword Research Process for Your Business

Demystifying the Keyword Research Process for Your Business

The Keyword Research Process: How it WorksKeyword Research. It might sound a bit scary and daunting, but it is a necessary evil when expanding your online presence. Don't know where to start? Let us help you demystify the keyword research process.Where to start…The first step to take in the...

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On-Page SEO: How to Increase the Time That People Spend on Your Site

On-Page SEO: How to Increase the Time That People Spend on Your Site

On-Page SEOA lot of people use on-page SEO to bring customers to their websites, but there is another thing that you should focus on -- encouraging those readers to stay on your site a little bit longer. The longer that readers are on your page, the more likely they are to take action. Luckily,...

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10 Staggering SEO Statistics Every Small Business Should Know

10 Staggering SEO Statistics Every Small Business Should Know

10 Staggering SEO StatisticsSearch engine optimization (SEO) is an excellent choice to moving more prospects into your sales funnel, thus boosting revenue for your company. With this ever-changing, sometimes “complex” strategy, it’s important to stay current in SEO trends to achieve optimal...

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Pull More Customers Into Your Online Sales Funnel

Pull More Customers Into Your Online Sales Funnel

Online Sales FunnelIf you want more customers, then it helps to focus on their experience after reaching your website. Optimizing your online sales funnel can cut your customer acquisition costs which will help make your paid advertising campaigns more profitable.Start Moving People into Your...

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5 Reasons You Need a Dedicated Internet Marketing Budget for 2016

5 Reasons You Need a Dedicated Internet Marketing Budget for 2016

Internet Marketing BudgetWhen it comes to marketing your small business online, it might seem like a daunting task, but here are five reasons why you need a dedicated internet marketing budget for 2016.1. Exposure. One of the quickest ways to gain exposure and increase your customer base is...

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Follow Your Customers Across the Web with Google Remarketing

Follow Your Customers Across the Web with Google Remarketing

Google RemarketingCurrent marketing practices build on content marketing by emphasizing personalized customer experience. For instance, your potential customer arrives at your site because of its content. Once that content becomes personal, there is an increased likelihood that a customer will...

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7 Trends That Will Dominate Search Advertising Moving Forward

7 Trends That Will Dominate Search Advertising Moving Forward

What Is Search Advertising?Search advertising is a method of placing your online advertisements on webpages that will show results in the search engines.Why Do I Need It For My Business? Helps your own search results Boost your brand and recognition Integrates well with SEONow,...

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5 Ways to Outfox Your Competitors with Pay-Per-Click Advertising

5 Ways to Outfox Your Competitors with Pay-Per-Click Advertising

Pay-Per-Click Advertising: Outfox the CompetitionPay-Per-Click advertising is a simple way to drive traffic to your website. With Pay-Per-Click, you buy clicks from vendors such as Google. When a customer sees your ad, they can click to visit your website. You pay for each click that takes...

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