Why PPC Advertising is a MUST Whether your business is large or small, web-based or local, the Internet has become a prime focus. Consumers are turning online for product information and shopping. Even major retailers, like Target, are feeling the heat. Likewise, if a person is planning to make...
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Google Analytics In regard to your website and online marketing, every small business should start by educating themselves about analytics. In general, this is the collection, analysis, and reporting of web-traffic for the purpose of understanding your visitor's behaviors. Moreover, this...
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Improve Your Keyword Research When your customers are looking for you in an endless ocean of competitors, how will they find you? Most people are not going to go to the third page of their search engine results to find a solution to their problem. It is a waste of time to aimlessly post content...
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Common Search Engine Optimization Mistakes Website owners need search engine traffic to drive sales. Ranking on the first page of results, and close to the number one position as possible, is the most cost-effective online marketing there is. When a web page ranks high for a popular keyword, it is...
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Great Keyword Research Tips Articles and blog posts for your website attracts visitors who turn into leads and then into customers. Visitors search on Google for useful content, but how does Google know what web pages to show them? Keywords. Google Does Not Know Your Business But Google can...
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Google Algorithm Updates Search engine optimization can have a huge impact on your business' marketing results. It's estimated that 89 percent of marketers around the world credit their SEO strategies with higher search rankings, more website traffic and increased lead generation. If SEO is...
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Free E-Book Download: 5 Things Your Business Needs to Succeed in the Digital Marketplace // Paid Leads Pay per click marketing, otherwise known as PPC, is quite simple. Search engines such as Google and Bing allow businesses and individuals to buy listings within their search results....
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Free E-Book Download: 5 Things Your Business Needs to Succeed in the Digital Marketplace // What is AdWords? Google AdWords is PPC advertising or pay per click advertising that was created by Google in early 2000. There are thousands of people and companies using highly effective...
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