Why Pay Per Click (PPC) Advertising Is a Must for Every Business
Why PPC Advertising is a MUST Whether your business is large or small, web-based or local, the Internet has become a prime focus. Consumers are turning online for product information and shopping. Even major retailers, like Target, are feeling the heat. Likewise, if a person is planning to make their buy at a physical bricks-and-mortar store,
- Published in Pay Per Click, Small Business
What Are Google Analytics 'Goals'? Why Should I Use Them?
Google Analytics In regard to your website and online marketing, every small business should start by educating themselves about analytics. In general, this is the collection, analysis, and reporting of web-traffic for the purpose of understanding your visitor’s behaviors. Moreover, this information is actionable. Web analytics can help your company optimize website design and content to improve outcomes: grow
- Published in Internet Marketing
3 Tips for Using Expanded Text Ads in Search Advertising
Expanded Text Ads in Search Advertising Consumers now use Google across multiple devices, so it’s more important than ever that you fine-tune your Google search advertising to attract people regardless of what device they’re viewing your ad on. Here are 3 tips for using expanded text AdWords ads: 1. Create ads for all devices. Don’t worry. This
- Published in Internet Marketing, Pay Per Click
3 Simple Ways to Improve Your Keyword Research
Improve Your Keyword Research When your customers are looking for you in an endless ocean of competitors, how will they find you? Most people are not going to go to the third page of their search engine results to find a solution to their problem. It is a waste of time to aimlessly post content
- Published in Internet Marketing, Search Engine Optimization
Discover Common Search Engine Optimization (SEO) Mistakes
Common Search Engine Optimization Mistakes Website owners need search engine traffic to drive sales. Ranking on the first page of results, and close to the number one position as possible, is the most cost-effective online marketing there is. When a web page ranks high for a popular keyword, it is internet gold. However, overzealous tactics can
- Published in Internet Marketing, Search Engine Optimization
Great Keyword Research Tips to Attract More Visitors to Your Site
Great Keyword Research Tips Articles and blog posts for your website attracts visitors who turn into leads and then into customers. Visitors search on Google for useful content, but how does Google know what web pages to show them? Keywords. Google Does Not Know Your Business But Google can read your web pages, analyze the
- Published in Internet Marketing, Search Engine Optimization
Ad Extensions 101: What You Need to Know
What You Need to Know About Ad Extensions Ad extensions are the extra information that come with a Google Adwords ad. For example, an ad may display links to specific categories on your site, directions to your business from the user’s location, or your phone number. All business owners who spend money on PPC marketing
- Published in Internet Marketing, Pay Per Click
3 Recent Google Algorithm Updates You Need to Know About Now
Google Algorithm Updates Search engine optimization can have a huge impact on your business’ marketing results. It’s estimated that 89 percent of marketers around the world credit their SEO strategies with higher search rankings, more website traffic and increased lead generation. If SEO is part of your strategy for being successful online, here are three Google
- Published in Internet Marketing, Search Engine Optimization
Pay Per Click Advertising Summed Up
Free E-Book Download: 5 Things Your Business Needs to Succeed in the Digital Marketplace Paid Leads Pay per click marketing, otherwise known as PPC, is quite simple. Search engines such as Google and Bing allow businesses and individuals to buy listings within their search results. These listings appear along with the natural, non-paid search results.
- Published in Internet Marketing, Pay Per Click
Pay Per Click Advertising: Google AdWords
Free E-Book Download: 5 Things Your Business Needs to Succeed in the Digital Marketplace What is AdWords? Google AdWords is PPC advertising or pay per click advertising that was created by Google in early 2000. There are thousands of people and companies using highly effective advertising campaigns allowing them to generate revenue and sell numerous
- Published in Internet Marketing, Pay Per Click