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Leveraging the Internet to Maximize Your Advertising ROI – Call (630) 929-7246 to get started!

Author Archives: Jon Nagle

Jon Nagle Jon Nagle comes from Branch Management and IT Department at two large corporate banks. He has been working for Rainmaker Internet Marketing since 2009 and is directly responsible for the technical issues, as well as search and display advertising in Account Management.Jon is currently serving as a Google AdWords Certified Professional for Rainmaker Internet Marketing. He is certified in Google Advertising Fundamentals as well as Advanced Display Advertising. This means he is certified in the basic aspects of AdWords and online advertising, including account management and the value of search advertising as well as intermediate –to-advanced best practices for advertising on YouTube and the Google Display Network.Jon’s community service includes various involvements and board memberships in Berwyn Little League, Official Volunteer for Little League Baseball located in South Williamsport, PA, Operation Stars and Stripes Member.Jon is happily married to his wonderful wife Kristen now for 4 years.

Why Pay Per Click (PPC) Advertising Is a Must for Every Business

Why Pay Per Click (PPC) Advertising Is a Must for Every Business

Why PPC Advertising is a MUSTWhether your business is large or small, web-based or local, the Internet has become a prime focus. Consumers are turning online for product information and shopping. Even major retailers, like Target, are feeling the heat. Likewise, if a person is planning to make...

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What Are Google Analytics ‘Goals’? Why Should I Use Them?

What Are Google Analytics ‘Goals’? Why Should I Use Them?

Google AnalyticsIn regard to your website and online marketing, every small business should start by educating themselves about analytics. In general, this is the collection, analysis, and reporting of web-traffic for the purpose of understanding your visitor's behaviors. Moreover, this...

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3 Tips for Using Expanded Text Ads in Search Advertising

3 Tips for Using Expanded Text Ads in Search Advertising

Expanded Text Ads in Search AdvertisingConsumers now use Google across multiple devices, so it's more important than ever that you fine-tune your Google search advertising to attract people regardless of what device they're viewing your ad on. Here are 3 tips for using expanded text AdWords...

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3 Simple Ways to Improve Your Keyword Research

3 Simple Ways to Improve Your Keyword Research

Improve Your Keyword ResearchWhen your customers are looking for you in an endless ocean of competitors, how will they find you? Most people are not going to go to the third page of their search engine results to find a solution to their problem.It is a waste of time to aimlessly post content...

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Discover Common Search Engine Optimization (SEO) Mistakes

Discover Common Search Engine Optimization (SEO) Mistakes

Common Search Engine Optimization MistakesWebsite owners need search engine traffic to drive sales. Ranking on the first page of results, and close to the number one position as possible, is the most cost-effective online marketing there is. When a web page ranks high for a popular keyword, it is...

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Great Keyword Research Tips to Attract More Visitors to Your Site

Great Keyword Research Tips to Attract More Visitors to Your Site

Great Keyword Research TipsArticles and blog posts for your website attracts visitors who turn into leads and then into customers.Visitors search on Google for useful content, but how does Google know what web pages to show them? Keywords.Google Does Not Know Your BusinessBut Google can...

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Ad Extensions 101: What You Need to Know

Ad Extensions 101: What You Need to Know

What You Need to Know About Ad ExtensionsAd extensions are the extra information that come with a Google Adwords ad. For example, an ad may display links to specific categories on your site, directions to your business from the user's location, or your phone number. All business owners who spend...

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3 Recent Google Algorithm Updates You Need to Know About Now

3 Recent Google Algorithm Updates You Need to Know About Now

Google Algorithm UpdatesSearch engine optimization can have a huge impact on your business' marketing results. It's estimated that 89 percent of marketers around the world credit their SEO strategies with higher search rankings, more website traffic and increased lead generation.If SEO is...

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Pay Per Click Advertising Summed Up

Pay Per Click Advertising Summed Up

Free E-Book Download: 5 Things Your Business Needs to Succeed in the Digital Marketplace// Paid LeadsPay per click marketing, otherwise known as PPC, is quite simple. Search engines such as Google and Bing allow businesses and individuals to buy listings within their search results....

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Pay Per Click Advertising: Google AdWords

Pay Per Click Advertising: Google AdWords

Free E-Book Download: 5 Things Your Business Needs to Succeed in the Digital Marketplace// What is AdWords?Google AdWords is PPC advertising or pay per click advertising that was created by Google in early 2000. There are thousands of people and companies using highly effective...

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