Schedule Your 30-Minute Consultation Today! (630) 929-7246

  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon

Leveraging the Internet to Maximize Your Advertising ROI – Call (630) 929-7246 to get started!

Blog

Google Algorithm Update: Mobile Intrusive Interstitials Penalty

Google Algorithm Update: Mobile Intrusive Interstitials Penalty

Google Algorithm UpdateThere are reports that state Google changes its algorithms 500 to 600 times a year. In the sphere of SEO, this means companies do not have a choice but to keep up with the changes or prepare for their content to become lost in search engine space. Many of the updates are so...

— Continue Reading

Why Search Engine Optimization is So Important to Your Business

Why Search Engine Optimization is So Important to Your Business

Search Engine OptimizationThe online marketing landscape has drastically changed within the last few years. With the rise of the mobile web and social media, having your small to medium-sized business website in the search engines, particularly Google, might not seem as necessary as it once did....

— Continue Reading

Why Pay Per Click (PPC) Advertising Is a Must for Every Business

Why Pay Per Click (PPC) Advertising Is a Must for Every Business

Why PPC Advertising is a MUSTWhether your business is large or small, web-based or local, the Internet has become a prime focus. Consumers are turning online for product information and shopping. Even major retailers, like Target, are feeling the heat. Likewise, if a person is planning to make...

— Continue Reading

Search Engine Optimization – Mobile Friendliness and Speed Matter

Search Engine Optimization – Mobile Friendliness and Speed Matter

Search Engine OptimizationWebsites that rank well in Google's search results can receive huge amounts of targeted traffic. Why some websites receive better search placements than others depends on a number of factors, including quality content, good navigation, relevant back links and more....

— Continue Reading

Can Internal Linking Work as a Search Engine Optimization Strategy?

Can Internal Linking Work as a Search Engine Optimization Strategy?

Search Engine OptimizationCreating good content that attracts inbound links is a significant component of any search engine optimization strategy. Any time you produce an exceptional blog post, you will instinctively want as much traffic to it as possible. In order to achieve this goal, internal...

— Continue Reading

What Are Google Analytics ‘Goals’? Why Should I Use Them?

What Are Google Analytics ‘Goals’? Why Should I Use Them?

Google AnalyticsIn regard to your website and online marketing, every small business should start by educating themselves about analytics. In general, this is the collection, analysis, and reporting of web-traffic for the purpose of understanding your visitor's behaviors. Moreover, this...

— Continue Reading

Customer Reviews & SEO

Customer Reviews & SEO

Customer ReviewsAre you selling products and services online? Great. Do you have customer reviews posted within your website? Well, you should....Customer Reviews = Strengthening Your BrandCustomer feedback is pure gold. Not only does it allow you to reflect upon how your most valuable assets...

— Continue Reading

Using Link Building to Improve Local SEO

Using Link Building to Improve Local SEO

Improve Local SEO with Link BuildingLink building has been, for a very long time, a very effective strategy for increasing SEO. However, there have been numerous changes over the years, and many companies have found tactics that worked in the past will now cause penalties. This can be especially...

— Continue Reading

3 Tips for Using Expanded Text Ads in Search Advertising

3 Tips for Using Expanded Text Ads in Search Advertising

Expanded Text Ads in Search AdvertisingConsumers now use Google across multiple devices, so it's more important than ever that you fine-tune your Google search advertising to attract people regardless of what device they're viewing your ad on. Here are 3 tips for using expanded text AdWords...

— Continue Reading

Google Algorithm Updates: Just What’s Google Possum and Google Penguin?

Google Algorithm Updates: Just What’s Google Possum and Google Penguin?

Google Algorithm UpdatesSeptember 1st saw a new tweak to the Google Algorithm roll out, one which the analytics community has dubbed Google Possum. It's a fun name, but there's more to it than just the name; the way in which search results appear has had some pretty major changes. Shortly...

— Continue Reading