Creating a Positive Customer Journey to Enhance Your Online Sales Funnel
If you think that a sale is the act of a customer buying your product or service and that’s it, you’ve got a lot to learn about sales and the customer experience. Good salespeople know that there’s a process, almost a dance, to selling. Here are three tips a business can follow to create a
- Published in Internet Marketing
Maximizing Your Marketing Efforts with Google Analytics
SEO and internet marketing can be difficult to manage for busy business owners. We all know it’s important, but with so many recommendations and best-practices it can be hard to know what to prioritize, and what’s more, which efforts are yielding what result. Free E-Book Download: The 30 Greatest Lead Generation Tips, Tricks & Ideas
- Published in Internet Marketing
How Schema Mark-Up Can Help Your Business
What is schema? Schema is micro-data that help search engines interpret your website’s data. Without schema search engines are able to display only the basic information from your website. Schema will help your website stand out in the search engine rankings by displaying additional information about your website right in the search results. Free E-Book
- Published in Internet Marketing, Search Engine Optimization
Creating Avenues From Search Engines to Your Site: Link Building
The Internet can sometimes seem like a huge, virtual lottery. It’s impossible to say with certainty what content is going to draw huge numbers of viewers, and what will be read once and forgotten. With that said, though, websites who show up on the first page of search results, and who have steady, regular traffic,
- Published in Internet Marketing, Link Building
Why Some Websites That Lack Search Engine Optimization Still Rank Highly on Google
Search engine optimization, more commonly referred to as SEO, is the backbone of most websites. It’s a process by which webmasters groom their sites to conform to exactly what search engines are looking for. It’s kind of like digitally getting ready for a date, except instead of picking out a nice outfit and putting on some cologne
- Published in Internet Marketing, Search Engine Optimization, Web Design
Online Marketing: The Next Step In Small Business Growth
For years the standard business model that has been used to determine whether a business is going to survive or flounder has been the seven-year benchmark. If a business can make it through the first seven years of existence it has a better than 90% chance of continuing to survive and grow. Even the stock
- Published in Internet Marketing
What Makes Responsive Web Design So Important?
What is it about responsive web design that makes it so special in regard to online marketing? In this blog, we’ll explain why switching to responsive web design is one of the best things you can do in terms of your digital marketing strategy: Free E-Book Download: 17 SEO Myths You Should Leave Behind in 2015 Google recommends responsive
- Published in Web Design
Standing Out on Google: Mobile-Friendly is the Newest Metric
Google is one of the most important authorities on the Internet for website owners because its rankings are the ones that set the standard. If your website is ranked highly by Google, then chances are good it will be ranked highly on other search engines as well. If your website is declared spam, or penalized
- Published in Internet Marketing, Search Engine Optimization
Inbound Marketing Zombies
Google has a tremendous amount of influence over the inbound marketing scene. If they say something is bad, then it will quickly become a pariah in the inbound marketing community. Free E-Book Download: 17 SEO Myths You Should Leave Behind in 2015 Guest Blogging Matt Cutts, the head of Google’s webspam team, condemned guest blogging,
- Published in Business Blogging, Internet Marketing
Search Engine Optimization: Spiders and Penguins
If you want to know more about search engine optimization, then you need to learn more about SEO animals. There are many technical terms, words that have an important impact on whether or not your small businesses gets found online or not, that have to do with animals. If you learn these terms, you can
- Published in Search Engine Optimization