Schedule Your 30-Minute Consultation Today! (630) 929-7246

  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon
  • Icon

Leveraging the Internet to Maximize Your Advertising ROI – Call (630) 929-7246 to get started!

Blog

What’s the Deal With Display Ads? Do They Even Work?

What’s the Deal With Display Ads? Do They Even Work?

The Internet runs on advertising. From your search results to your favorite blogs, advertising is everywhere. Perhaps the most common sort of advertising online, though, are display ads. These ads, commonly referred to as banner ads, tend to be at the top, bottom, sides, or sometimes stuck in the...

— Continue Reading

Must Read: Web Development Do’s and Don’ts for the Modern Age [Part 2: Don’ts, Conclusion, Contact]

Must Read: Web Development Do’s and Don’ts for the Modern Age [Part 2: Don’ts, Conclusion, Contact]

DON’TS: DON’T: Cover your website in useless advertisements People are coming to your website to see your content, not the content of advertisers. You are better off making it easy for potential customers to read all the important details of your business. Sell YOUR products and services, not...

— Continue Reading

Must Read: Web Development Do’s and Don’ts for the Modern Age [Part 1: Intro & Do’s]

Must Read: Web Development Do’s and Don’ts for the Modern Age [Part 1: Intro & Do’s]

With the rapid pace of technology it is hard to keep up with the new trends and standards. One thing hasn’t changed though: businesses need an excellent website to market their products and services. Computers are getting better, internet speeds are increasing, and coding capabilities are...

— Continue Reading

The Advantages of Pay Per Click Advertising

The Advantages of Pay Per Click Advertising

Pay per click advertising is one of the most common forms of advertising on the Internet. It's pretty basic; you create an ad, and then that ad shows up in searches, or on websites, which are related to the thing you're trying to sell. Every time someone clicks that ad, he or she is redirected to...

— Continue Reading

Display Ads vs Search Ads: A Quick Breakdown

Display Ads vs Search Ads: A Quick Breakdown

By now just about everyone has heard of Google AdWords. But if you’re just getting started in online marketing, you may have a few questions about the differences between Google’s two AdWords networks: Search and Display. Here are the basics to help you get started: Free E-Book...

— Continue Reading

Google Announces Restructuring and Launches New Holding Company Alphabet

Google Announces Restructuring and Launches New Holding Company Alphabet

In a surprise blog post on Monday, Google announced a new organization restructuring plan that puts Sundar Pichai in the CEO position at Google and co-founders Sergey Brin and Larry Page at the head of new holding company Alphabet. Free E-Book Download: The 30 Greatest Lead Generation...

— Continue Reading

Local SEO: Where Do I Start?

Local SEO: Where Do I Start?

Many small businesses operate on a local level. The thought of local SEO often intimidates small business owners since it seems as if only larger corporations that have unlimited budgets and employees can dominate this marketing activity. The good news is SEO is a simple marketing strategy that any...

— Continue Reading

3 Super Effective Ways to Monitor Your Competition

3 Super Effective Ways to Monitor Your Competition

Monitoring your competition can be vital for small businesses. Paying attention to your competition’s marketing, social media channels, and website activity can give you useful insight for what you need to be offering. However, unlike big businesses, small businesses often don’t have the...

— Continue Reading

Marketing Sleuth: 5 Ways to Find New Customers Online

Marketing Sleuth: 5 Ways to Find New Customers Online

Marketing Sleuth: Finding New Customers Online So, you've got a pretty stable customer base, but you want to expand. That's just good business. Now it's time to put on your Sherlock Holmes hat, become a marketing sleuth and learn how to find new customers online. Free E-Book Download: The...

— Continue Reading

3 Surprising Tips for Marketing your Small Business Online

3 Surprising Tips for Marketing your Small Business Online

Marketing Your Small Business Online In today's world, just about everyone is online. People want to learn everything they can about a business, and the competition, before deciding to buy. The most convenient way to do this, is by searching online. That is why building an online presence for your...

— Continue Reading