Regardless if you think of yourself as a salesperson or not, finding new customers online is much easier today with the help of online marketing strategies from social media to search engine optimization. Each online strategy works to drive traffic to your business website. First, however, you...
— Continue ReadingUser-Centric Web Development
The internet and the websites that have made it their home have always had one purpose: to share with others. For businesses, they share their products and services to people who visit their website. The whole focus of website building for businesses has always been to make the viewing and...
— Continue ReadingThe Science Behind Marketing Your Small Business Online
Today's consumer has become increasingly sophisticated when it comes to advertising. In addition, several kinds of devices compete for a person's eyeballs each day. To figure out the best way to market in the digital age, companies have turned to neuroscientists, according to Bloomberg...
— Continue ReadingSEO is Always Changing (And Why You Need to be Changing With It)
At a glance, search engine optimization sounds pretty simple. You look at the checklist of features that a search engine uses to evaluate websites when ranking them, and make sure that your website matches that list. In short, you're prettying your site up so that it will be chosen for a date...
— Continue Reading3 Tips for Making More Sales Through Your Email List
Most businesses today are spending massive amounts of time, energy, and money on social media marketing. Of course, there are huge opportunities there. But ultimately, one of the greatest business assets is a large and quality email list. We will discuss 3 tips to increase your sales by building...
— Continue ReadingUsing a Lifecycle Marketing Campaign to Connect with Customers
Small businesses need to reach and retain customers, but in an overly crowded market, how can you make your message stand out? Internet marketing strategists are looking to an innovative approach called Lifecycle Marketing. This framework targets your customers more specifically based on the...
— Continue ReadingWhat is On-Page SEO (And Why Do You Need It)?
Search engine optimization sounds easy, when the concept is first explained. Search engines are like managers, and all of the web pages on the Internet are the job applicants. The search engine looks at the search terms typed into the box, and then goes through all the pages to see who best fits...
— Continue ReadingFinding New Customers Online
Your small business depends on new customers coming through the doors on a regular basis. There are plenty of ways to spread your marketing budget, but finding new customers online is a great way to use your marketing dollars to the best advantage. Free E-Book Download: The 30 Greatest...
— Continue ReadingWhy Monitor the Competition?
When it comes to marketing your small to mid-sized business, one of the most overlooked facets of your marketing strategy is the need to monitor the competition. No matter how small the niche market on which your business is focused, there is competition out there--and there are a number of...
— Continue ReadingInternet Marketing: 3 Ways Bad Blogging Can Damage Your Digital Marketing Plan
The internet allows businesses to connect with customers like never before. One of the keys to understanding internet marketing is understanding how to blog, how to create great content that your clients will want to read. The book Content Marketing states: Content marketing is a dynamic way to...
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