Marketing Automation Case Studies
Featured Case Study – Brian Young
Short, 2.5 min version that captures the spirit of Marketing Automation: https://infusionsoft.wistia.com/medias/62oi9vaeeh
Infusionsoft Case Studies
Hubspot Case Studies
Marketing Automation – General
Infusionsoft Review – #1 Small Business CRM & Marketing Automation Software
> A short video that describes Infusionsoft capabilities and helps you get a sense of what marketing automation can be used to do.
General Marketing Automation Resources
Small Business Sales CRM and Email Marketing Automation Software – InTouch
> Short video, which gets across some of the concepts, from a different system.
Why Marketing Automation Software Fails to Deliver
> Slightly longer video (10 minutes), good discussion of things to keep in mind when considering marketing automation. It’s “pro” marketing automation, but demonstrates that a strategy is necessary to help make use of the system. The equivalent of the video can also be seen at this blog post: http://www.crmsearch.com/why-marketing-software-fails.php
Marketing Automation Strategy
> an ebook from Infusionsoft that talks about developing a marketing plan for a small business.
Introduction to Lead Nurturing
> This guide might be helpful in getting your head around actually planning a lead nurturing sequence. It is provided by a “peer” to Infusionsoft and Hubspot, which pricing-wise, sits somewhere in between them.
A leading marketing automation tool Rainmaker supports, which can help businesses capture more leads when they visit your site.
> A good set of case studies to show how marketing automation impacted peoples’ businesses
> A nice video about Iron Tribe Fitness, who leveraged Infusionsoft to the max.
Another leading marketing automation tool.
Marketing Automation Case Studies
What is HubSpot? (2 min)
HubSpot ranked #1 in G2Crowd’s Marketing Automation Report 2014
HubSpot ranked #1 in VentureBeat’s Marketing Automation Index 2014
Summer 2015 Grid℠ Report: Marketing Automation Software Rankings
> Timely Summer 2015 article, Hubspot tops ratings, Infusionsoft comes in top 6, mentions some other platforms
EBook – Lead Nurturing, campaigns, how to optimize
30 Thought-Provoking Lead Nurturing Stats You Can’t Ignore
How Marketing Can Work With Sales to Close More (and Better) Leads
MailChimp Marketing Automation Workflows
> video showing some of the workflows in Mailchimp and how they’re used for automation.
A popular tool for email management that also has some basic marketing automation features.
Mailchimp Marketing Automation Workflows
> video showing some of the workflows in MailChimp and how they’re used for automation.
Mailchimp Tutorial: How To Create A Mailchimp Email Campaign
> 15 minute video that helps you get a sense of how MailChimp works
How To Use Mailchimp Step By Step Full Tutorial For BEGINNERS (Free Email Marketing)
> Longer video on MailChimp
MailChimp Getting Started
MailChimp Automation Guide
MailChimp > Adding a signup form to your website
Mailchimp’s Help area has a lot of good resources:
Try looking at the “VIP” article to learn about segmenting:
http://www.strikingly.com – I particularly like this one, and created several sites recently with it – I like the professional look and feel, the fact it was mobile responsive, etc. Ex. site: http://npoex.com
http://www.squarespace.com – a friend recommended taking a look at Squarespace – he liked the templates and various features that come with the platform. See http://www.markneal.org as an example site.
Blogger > Putting code into your Blog