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Additional Resources

Marketing Automation Case Studies

Featured Case Study – Brian Young
Short, 2.5 min version that captures the spirit of Marketing Automation: https://infusionsoft.wistia.com/medias/62oi9vaeeh


Infusionsoft Case Studies
http://www.infusionsoft.com/success-stories


Hubspot Case Studies
http://www.hubspot.com/customers


Marketing Automation – General

Infusionsoft Review – #1 Small Business CRM & Marketing Automation Software
https://www.youtube.com/watch?v=YmdjBrhY2dA
> A short video that describes Infusionsoft capabilities and helps you get a sense of what marketing automation can be used to do.


General Marketing Automation Resources
http://www.hubspot.com/products/marketing-automation


Small Business Sales CRM and Email Marketing Automation Software – InTouch
https://www.youtube.com/watch?v=0tywe5tvGFs
> Short video, which gets across some of the concepts, from a different system.


Why Marketing Automation Software Fails to Deliver
https://www.youtube.com/watch?v=w9DArlMxzS8
> Slightly longer video (10 minutes), good discussion of things to keep in mind when considering marketing automation. It’s “pro” marketing automation, but demonstrates that a strategy is necessary to help make use of the system. The equivalent of the video can also be seen at this blog post: http://www.crmsearch.com/why-marketing-software-fails.php


Marketing Automation Strategy

Lifecycle ebook
http://www.infusionsoft.com/resources/ebook/marketing-plan-for-small-business
> an ebook from Infusionsoft that talks about developing a marketing plan for a small business.


Introduction to Lead Nurturing
https://www.act-on.com/whitepaper/introduction-to-lead-nurturing/

> This guide might be helpful in getting your head around actually planning a lead nurturing sequence. It is provided by a “peer” to Infusionsoft and Hubspot, which pricing-wise, sits somewhere in between them.


Infusionsoft

A leading marketing automation tool Rainmaker supports, which can help businesses capture more leads when they visit your site.
http://www.infusionsoft.com


http://www.infusionsoft.com/success-stories
> A good set of case studies to show how marketing automation impacted peoples’ businesses


https://www.youtube.com/watch?v=yN1lpp43Pz4
> A nice video about Iron Tribe Fitness, who leveraged Infusionsoft to the max.


HubSpot

Another leading marketing automation tool.
http://www.hubspot.com


Marketing Automation Case Studies
http://www.hubspot.com/customers


What is HubSpot? (2 min)
https://www.youtube.com/watch?v=X_bqIr7pGzQ


HubSpot ranked #1 in G2Crowd’s Marketing Automation Report 2014
https://www.g2crowd.com/categories/marketing-automation


HubSpot ranked #1 in VentureBeat’s Marketing Automation Index 2014
http://venturebeat.com/2014/02/26/top-10-marketing-automation-companies-the-vb-index-report/


Summer 2015 Grid℠ Report: Marketing Automation Software Rankings
http://about.g2crowd.com/blog/best-marketing-automation-software-summer-2015/
> Timely Summer 2015 article, Hubspot tops ratings, Infusionsoft comes in top 6, mentions some other platforms


EBook – Lead Nurturing, campaigns, how to optimize
http://offers.hubspot.com/free-ebook-an-introduction-to-lead-nurturing


30 Thought-Provoking Lead Nurturing Stats You Can’t Ignore
http://blog.hubspot.com/blog/tabid/6307/bid/30901/30-Thought-Provoking-Lead-Nurturing-Stats-You-Can-t-Ignore.aspx


How Marketing Can Work With Sales to Close More (and Better) Leads
http://blog.hubspot.com/marketing/marketing-sales-close-leads


MailChimp Marketing Automation Workflows
https://www.youtube.com/watch?v=NuftV4sp99M
> video showing some of the workflows in Mailchimp and how they’re used for automation.


MailChimp

A popular tool for email management that also has some basic marketing automation features.
http://www.mailchimp.com


Mailchimp Marketing Automation Workflows
https://www.youtube.com/watch?v=NuftV4sp99M
> video showing some of the workflows in MailChimp and how they’re used for automation.


Mailchimp Tutorial: How To Create A Mailchimp Email Campaign
https://www.youtube.com/watch?v=8SPzGqUJDU0
> 15 minute video that helps you get a sense of how MailChimp works


How To Use Mailchimp Step By Step Full Tutorial For BEGINNERS (Free Email Marketing)
https://www.youtube.com/watch?v=5KAnqy5YOeI
> Longer video on MailChimp


MailChimp Getting Started
http://mailchimp.com/resources/guides/getting-started-with-mailchimp/


MailChimp Automation Guide
http://mailchimp.com/resources/guides/working-with-automation


MailChimp > Adding a signup form to your website
http://kb.mailchimp.com/lists/signup-forms/add-a-signup-form-to-your-website


Mailchimp’s Help area has a lot of good resources:
http://kb.mailchimp.com


Try looking at the “VIP” article to learn about segmenting:
http://kb.mailchimp.com/lists/managing-subscribers/designate-and-send-to-vip-subscribers


Website/Blog Tools

Google Sites
https://support.google.com/sites/?hl=en#topic=1689606
or http://tinyurl.com/googsite-help


Other Systems
http://wix.com


http://weebly.com


http://www.strikingly.com – I particularly like this one, and created several sites recently with it – I like the professional look and feel, the fact it was mobile responsive, etc. Ex. site: http://npoex.com


http://www.squarespace.com – a friend recommended taking a look at Squarespace – he liked the templates and various features that come with the platform. See http://www.markneal.org as an example site.


Blogger > Putting code into your Blog
http://blogger-hints-and-tips.blogspot.com/2010/10/putting-html-code-from-third-party-into.html