How to Win at Search Engine Optimization (Updated for 2016)
2015 has been quite the year for Google and search marketers. From new algorithms and a focus on mobile-friendliness, to updated user quality guidelines, businesses and marketing managers have been forced to adapt to the rapidly changing landscape.
Of course, this is all in a day’s work—the nature of SEO is that it’s always changing and evolving to meet the growing needs of devices and users alike. And we’re all along (happily) for the ride.
Below are several new SEO tactics that have hit center stage in 2015 and are poised to be essential gears in your search engine optimization machine for 2016.
Important SEO Strategies for 2016
Once upon a time marketers and webmasters considered reponsive design and mobile friendliness a luxury. Not so, said Google in 2015. As of April 21, 2015, “mobile-friendliness” is now considered an important ranking factor—written into “Google Law” to accomodate the rapidly growing number of users on tablets and mobile devices. To check to see if you website is up to par, check out Google’s Mobile-Friendly Test Tool.
2. Authoritative Customer Reviews
2015 was a busy year for customer review websites. This year Amazon, Apple, and Facebook threw their (very large) hats into the ring, each launching local service provider directory/review platforms. As is the case in Google’s local search results, it will often come down to lots of fantastic reviews to differentiate your business from the pack.
3. Content Remains King
This one’s still a no brainer. All SEO and marketing efforts begin and end with quality content that people will actually ready, derive value from, and enjoy enough to share. If you’re still pumping out content for the sake of pumping out content, it may be time to re-evaluate your priorities.
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If you have been looking for ways to promote your site online, you have probably heard a lot about search engine optimization and what it can do for you. However, for someone who has little or no experience with SEO, you could be wondering how to win at search engine optimization. It’s true that it can take quite some time to learn all of the best tips and tricks, but following these tips can help you start out a winner.
Understand the Importance of Quality Content
First and foremost, you should understand the importance of loading high-quality content onto your blog or website. A whopping 72 percent of marketers from all over the world agree that creating high-quality, relevant content is the most effective way of improving your search engine optimization. This means that you should take your time to write interesting, informative articles that will actually provide viewers with use value.
Ditch Old-Fashioned SEO Tactics
In the past, things like keyword stuffing — which involved filling up blog posts with tons of keywords, all which were used multiple times — could help websites dominate the search engine rankings. Luckily, things have changed. If you learned anything about SEO in the past, it’s best to forget what you learned and start over. Otherwise, you could actually do more harm than good to your website.
Get People Talking About Your Site
One of the most natural and effective ways of boosting your website’s search engine rankings is to get people talking about your site. Get on social media, post guest blogs on other websites, leave comments on your favorite blogs with your website links and otherwise engage with others online. In no time, you’re sure to see a boost in your search engine rankings and your natural traffic.
Hire a Pro
It can be challenging to get started with search engine optimization, so contact us to find out more about how we can help.