The Internet runs on advertising. From your search results to your favorite blogs, advertising is everywhere. Perhaps the most common sort of advertising online, though, are display ads. These ads, commonly referred to as banner ads, tend to be at the top, bottom, sides, or sometimes stuck in the middle of your content. Free E-Book
Pay per click advertising is one of the most common forms of advertising on the Internet. It’s pretty basic; you create an ad, and then that ad shows up in searches, or on websites, which are related to the thing you’re trying to sell. Every time someone clicks that ad, he or she is redirected to
By now just about everyone has heard of Google AdWords. But if you’re just getting started in online marketing, you may have a few questions about the differences between Google’s two AdWords networks: Search and Display. Here are the basics to help you get started: Free E-Book Download: 17 SEO Myths You Should Leave Behind in
Free E-Book Download: 5 Things Your Business Needs to Succeed in the Digital Marketplace Every business needs a compelling website that appeals to both humans and search engines. Optimize all content for local and organic SEO by using “crawlable” content, including the navigation menu labels, image title tags as well as the article text. There
Free E-Book Download: 5 Things Your Business Needs to Succeed in the Digital Marketplace Paid Leads Pay per click marketing, otherwise known as PPC, is quite simple. Search engines such as Google and Bing allow businesses and individuals to buy listings within their search results. These listings appear along with the natural, non-paid search results.
Free E-Book Download: 5 Things Your Business Needs to Succeed in the Digital Marketplace What is AdWords? Google AdWords is PPC advertising or pay per click advertising that was created by Google in early 2000. There are thousands of people and companies using highly effective advertising campaigns allowing them to generate revenue and sell numerous