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Leveraging the Internet to Maximize Your Advertising ROI – Call (630) 929-7246 to get started!

Category : Search Engine Optimization

7 Trends That Will Dominate Search Advertising Moving Forward

7 Trends That Will Dominate Search Advertising Moving Forward

What Is Search Advertising? Search advertising is a method of placing your online advertisements on webpages that will show results in the search engines. Why Do I Need It For My Business? Helps your own search results Boost your brand and recognition Integrates well with SEO Now,...

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The Ultimate Recipe: A Foolproof Formula for Search Engine Marketing

The Ultimate Recipe: A Foolproof Formula for Search Engine Marketing

Search Engine Marketing It's no surprise that search engine marketing is one of the most powerful ways to generate traffic to your website. In fact, nearly all marketers (96%) are already using search engine marketing as part of their arsenal of strategies. However, SEO is always changing along...

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What You Need to Know about the New Google Algorithm Update Today

What You Need to Know about the New Google Algorithm Update Today

New Google Algorithm Update Google's latest Penguin algorithm update is going to be rolling out within the next few weeks. While the update is expected to affect very few US English searches, many bloggers and website owners are still taking precautions. The update will demote sites that raise...

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3 Reasons Why Your Website Needs to be Optimized for Mobile Devices

3 Reasons Why Your Website Needs to be Optimized for Mobile Devices

The Mobile Devices Train - Get On, or Get Lost Sometimes it's hard to remember that it wasn't too long ago when not every single human had a smartphone in their face. However, according to Search Engine Watch, a website that provides information and news about search engines and search engine...

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Security Has Its Benefits: Google Begins Indexing HTTPS Pages First

Security Has Its Benefits: Google Begins Indexing HTTPS Pages First

Google’s Zineb Ait Bahajji announced that going forward, Google will try to index HTTPS pages first, before the HTTP equivalent page. That means that if your site’s internal navigation references the HTTP URLs, Google will try to see if the same pages work on HTTPS. If they do, Google will...

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Boost Your Rankings: How to Win at Search Engine Optimization (UPDATED for 2016)

Boost Your Rankings: How to Win at Search Engine Optimization (UPDATED for 2016)

How to Win at Search Engine Optimization (Updated for 2016) 2015 has been quite the year for Google and search marketers. From new algorithms and a focus on mobile-friendliness, to updated user quality guidelines, businesses and marketing managers have been forced to adapt to the rapidly changing...

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3 Ways Local SEO Services Can Help Your Small Business Reach the Next Level

3 Ways Local SEO Services Can Help Your Small Business Reach the Next Level

Local SEO and Your Small Business Although many business owners understand the importance of online marketing with a strong search engine optimization strategy, most business owners don’t have the time to tailor their online presence for peak search engine optimization. Thankfully, there are...

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Is Your Website a Dud or Lead Generator?

Is Your Website a Dud or Lead Generator?

A website is not just a visual representation of your business, it is also a way to get leads and sales online. Most small businesses leave this up to a simple "contact" page and expect their clients to come to them, which undoubtedly detracts from the user's experience and reduces profit. Most...

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3 Examples Of How NOT To Use Search Engine Marketing

3 Examples Of How NOT To Use Search Engine Marketing

How NOT to Use Search Engine Marketing When optimizing your site for search engine marketing, you have to be careful. Even the slightest mistake could result in Google sending a Panda, Penguin and Hummingbird after you, resulting a low or even non-existent Google ranking. Every now and then...

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Links and How They Affect On-Page SEO

Links and How They Affect On-Page SEO

Links & On-Page SEO Adding links to your content can carry a lot more weight then you think. While trading backlinks has always been an important part of gaining traffic, the quality of the links you place on your site is important to your search engine optimization strategy. Free...

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