How to Win at Search Engine Optimization If you have been looking for ways to promote your site online, you have probably heard a lot about search engine optimization and what it can do for you. However, for someone who has little or no experience with SEO, you could be wondering how to win at...
— Continue ReadingThe Nuts And Bolts Of On-Page SEO
On-Page SEO On-page search engine optimization (SEO) is the firm backbone to any solid Internet marketing strategy. What good is social media marketing or backlink building if you can't establish an on-page SEO presence? Ignoring on-page SEO puts your entire website at risk of not being found...
— Continue ReadingNew Google Algorithm May Affect Your Mobile Website
Will Your Mobile Website Be Ready? Beginning in November, Google may decrease the ranking of your mobile website if it shows app install pop up ads that block a majority of the page’s content. This is big news for search marketers who rely on the ads to promote businesses. While the new rules...
— Continue Reading3 Ways to Boost Your Blog with Search Engine Optimization
Search engine optimization, otherwise known as SEO, can be very confusing to most small business owners, especially when it comes to marketing their business. They know that it matters a lot because it helps their business show up in Google searches. However, that is about all that they know and...
— Continue ReadingLocal SEO: Where Do I Start?
Many small businesses operate on a local level. The thought of local SEO often intimidates small business owners since it seems as if only larger corporations that have unlimited budgets and employees can dominate this marketing activity. The good news is SEO is a simple marketing strategy that any...
— Continue ReadingMarketing Sleuth: 5 Ways to Find New Customers Online
Marketing Sleuth: Finding New Customers Online So, you've got a pretty stable customer base, but you want to expand. That's just good business. Now it's time to put on your Sherlock Holmes hat, become a marketing sleuth and learn how to find new customers online. Free E-Book Download: The...
— Continue ReadingSEO is Always Changing (And Why You Need to be Changing With It)
At a glance, search engine optimization sounds pretty simple. You look at the checklist of features that a search engine uses to evaluate websites when ranking them, and make sure that your website matches that list. In short, you're prettying your site up so that it will be chosen for a date...
— Continue ReadingWhat is On-Page SEO (And Why Do You Need It)?
Search engine optimization sounds easy, when the concept is first explained. Search engines are like managers, and all of the web pages on the Internet are the job applicants. The search engine looks at the search terms typed into the box, and then goes through all the pages to see who best fits...
— Continue ReadingHow Schema Mark-Up Can Help Your Business
What is schema? Schema is micro-data that help search engines interpret your website's data. Without schema search engines are able to display only the basic information from your website. Schema will help your website stand out in the search engine rankings by displaying additional information...
— Continue ReadingWhy Some Websites That Lack Search Engine Optimization Still Rank Highly on Google
Search engine optimization, more commonly referred to as SEO, is the backbone of most websites. It's a process by which webmasters groom their sites to conform to exactly what search engines are looking for. It's kind of like digitally getting ready for a date, except instead of picking out a...
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