Why Pay Per Click (PPC) Advertising Is a Must for Every Business
Why PPC Advertising is a MUST Whether your business is large or small, web-based or local, the Internet has become a prime focus. Consumers are turning online for product information and shopping. Even major retailers, like Target, are feeling the heat. Likewise, if a person is planning to make their buy at a physical bricks-and-mortar store,
- Published in Pay Per Click, Small Business
Customer Reviews & SEO
Customer Reviews Are you selling products and services online? Great. Do you have customer reviews posted within your website? Well, you should…. Customer Reviews = Strengthening Your Brand Customer feedback is pure gold. Not only does it allow you to reflect upon how your most valuable assets view the business, it provides you with guidelines
- Published in Internet Marketing, Search Engine Optimization, Small Business
Google Algorithm Updates: Just What's Google Possum and Google Penguin?
Google Algorithm Updates September 1st saw a new tweak to the Google Algorithm roll out, one which the analytics community has dubbed Google Possum. It’s a fun name, but there’s more to it than just the name; the way in which search results appear has had some pretty major changes. Shortly after, on Sept. 23rd, an officially named
- Published in Internet Marketing, Link Building, Search Engine Optimization, Small Business
6 Email Marketing Mistakes You're Making, and How to Fix Them Today
Email Marketing When it comes to email marketing mistakes, there’s no shortage of possible pitfalls to ruin your business. Your email list has incredible earning potential, but you have to treat it with care. Sending out emails haphazardly will ruin your chances at turning those emails into profits. So here are the 6 mistakes most people
- Published in Internet Marketing, Small Business
5 Effective Internet Marketing Techniques for Small Businesses
5 Internet Marketing Techniques for Small Businesses Marketing online can be overwhelming for small business owners. Unless you are an internet marketing expert, it is tough to keep up with the rapid changes to internet. And trying too many techniques all at once will have you running around in circles like the proverbial chicken. Having
- Published in Internet Marketing, Small Business
Demystifying the Keyword Research Process for Your Business
The Keyword Research Process: How it Works Keyword Research. It might sound a bit scary and daunting, but it is a necessary evil when expanding your online presence. Don’t know where to start? Let us help you demystify the keyword research process. Where to start… The first step to take in the keyword research process
- Published in Internet Marketing, Search Engine Optimization, Small Business
What Small Business Owners Need to Know About Business Blogging
BUSINESS BLOGGING IS A BIG DEAL If you think blogging is just for people who like to type their musings all over the internet, think again. There is a reason every website has a blog these days, and if you are a small business owner you need to understand that business blogging is a valuable asset. Blogs
- Published in Business Blogging, Small Business
Are You Attracting the Right People? How to Find the Perfect Target Audience For Your Buisness
Find Your Perfect Target Audience Although launching a marketing campaign can be an investment with tremendous returns, its effectiveness is limited by its ability to target the right people. Before developing a marketing strategy, it is important to identify a business’ target audience – the population most likely to want or need the product. Establishing a target audience allows a marketing
- Published in Internet Marketing, Small Business
10 Staggering SEO Statistics Every Small Business Should Know
10 Staggering SEO Statistics Search engine optimization (SEO) is an excellent choice to moving more prospects into your sales funnel, thus boosting revenue for your company. With this ever-changing, sometimes “complex” strategy, it’s important to stay current in SEO trends to achieve optimal results. Learning from SEO statistics not only keeps you in the know
- Published in Search Engine Optimization, Small Business
Pull More Customers Into Your Online Sales Funnel
Online Sales Funnel If you want more customers, then it helps to focus on their experience after reaching your website. Optimizing your online sales funnel can cut your customer acquisition costs which will help make your paid advertising campaigns more profitable. Start Moving People into Your Funnel Paid search is a popular method of client
- Published in Internet Marketing, Small Business