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Leveraging the Internet to Maximize Your Advertising ROI – Call (630) 929-7246 to get started!

Category : Small Business

Why Pay Per Click (PPC) Advertising Is a Must for Every Business

Why Pay Per Click (PPC) Advertising Is a Must for Every Business

Why PPC Advertising is a MUSTWhether your business is large or small, web-based or local, the Internet has become a prime focus. Consumers are turning online for product information and shopping. Even major retailers, like Target, are feeling the heat. Likewise, if a person is planning to make...

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Customer Reviews & SEO

Customer Reviews & SEO

Customer ReviewsAre you selling products and services online? Great. Do you have customer reviews posted within your website? Well, you should....Customer Reviews = Strengthening Your BrandCustomer feedback is pure gold. Not only does it allow you to reflect upon how your most valuable assets...

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Google Algorithm Updates: Just What’s Google Possum and Google Penguin?

Google Algorithm Updates: Just What’s Google Possum and Google Penguin?

Google Algorithm UpdatesSeptember 1st saw a new tweak to the Google Algorithm roll out, one which the analytics community has dubbed Google Possum. It's a fun name, but there's more to it than just the name; the way in which search results appear has had some pretty major changes. Shortly...

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6 Email Marketing Mistakes You’re Making, and How to Fix Them Today

6 Email Marketing Mistakes You’re Making, and How to Fix Them Today

Email MarketingWhen it comes to email marketing mistakes, there's no shortage of possible pitfalls to ruin your business.Your email list has incredible earning potential, but you have to treat it with care. Sending out emails haphazardly will ruin your chances at turning those emails into...

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5 Effective Internet Marketing Techniques for Small Businesses

5 Effective Internet Marketing Techniques for Small Businesses

5 Internet Marketing Techniques for Small BusinessesMarketing online can be overwhelming for small business owners. Unless you are an internet marketing expert, it is tough to keep up with the rapid changes to internet. And trying too many techniques all at once will have you running around in...

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Demystifying the Keyword Research Process for Your Business

Demystifying the Keyword Research Process for Your Business

The Keyword Research Process: How it WorksKeyword Research. It might sound a bit scary and daunting, but it is a necessary evil when expanding your online presence. Don't know where to start? Let us help you demystify the keyword research process.Where to start…The first step to take in the...

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What Small Business Owners Need to Know About Business Blogging

What Small Business Owners Need to Know About Business Blogging

BUSINESS BLOGGING IS A BIG DEALIf you think blogging is just for people who like to type their musings all over the internet, think again. There is a reason every website has a blog these days, and if you are a small business owner you need to understand that business blogging is a valuable...

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Are You Attracting the Right People? How to Find the Perfect Target Audience For Your Buisness

Are You Attracting the Right People? How to Find the Perfect Target Audience For Your Buisness

Find Your Perfect Target AudienceAlthough launching a marketing campaign can be an investment with tremendous returns, its effectiveness is limited by its ability to target the right people. Before developing a marketing strategy, it is important to identify a business' target audience - the...

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10 Staggering SEO Statistics Every Small Business Should Know

10 Staggering SEO Statistics Every Small Business Should Know

10 Staggering SEO StatisticsSearch engine optimization (SEO) is an excellent choice to moving more prospects into your sales funnel, thus boosting revenue for your company. With this ever-changing, sometimes “complex” strategy, it’s important to stay current in SEO trends to achieve optimal...

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Pull More Customers Into Your Online Sales Funnel

Pull More Customers Into Your Online Sales Funnel

Online Sales FunnelIf you want more customers, then it helps to focus on their experience after reaching your website. Optimizing your online sales funnel can cut your customer acquisition costs which will help make your paid advertising campaigns more profitable.Start Moving People into Your...

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