Boost Landing Page Conversions Is your business wasting precious advertising money only to have the bounce rate on your landing page go through the roof? Fear not, it doesn't have to be this way! No matter how much you put the word out about your website, none of it matters unless the landing...
— Continue ReadingIs Your Website a Dud or Lead Generator?
A website is not just a visual representation of your business, it is also a way to get leads and sales online. Most small businesses leave this up to a simple "contact" page and expect their clients to come to them, which undoubtedly detracts from the user's experience and reduces profit. Most...
— Continue ReadingNew Google Algorithm May Affect Your Mobile Website
Will Your Mobile Website Be Ready? Beginning in November, Google may decrease the ranking of your mobile website if it shows app install pop up ads that block a majority of the page’s content. This is big news for search marketers who rely on the ads to promote businesses. While the new rules...
— Continue ReadingMust Read: Web Development Do’s and Don’ts for the Modern Age [Part 2: Don’ts, Conclusion, Contact]
DON’TS: DON’T: Cover your website in useless advertisements People are coming to your website to see your content, not the content of advertisers. You are better off making it easy for potential customers to read all the important details of your business. Sell YOUR products and services, not...
— Continue ReadingMust Read: Web Development Do’s and Don’ts for the Modern Age [Part 1: Intro & Do’s]
With the rapid pace of technology it is hard to keep up with the new trends and standards. One thing hasn’t changed though: businesses need an excellent website to market their products and services. Computers are getting better, internet speeds are increasing, and coding capabilities are...
— Continue ReadingUser-Centric Web Development
The internet and the websites that have made it their home have always had one purpose: to share with others. For businesses, they share their products and services to people who visit their website. The whole focus of website building for businesses has always been to make the viewing and...
— Continue ReadingSEO is Always Changing (And Why You Need to be Changing With It)
At a glance, search engine optimization sounds pretty simple. You look at the checklist of features that a search engine uses to evaluate websites when ranking them, and make sure that your website matches that list. In short, you're prettying your site up so that it will be chosen for a date...
— Continue ReadingWhy Some Websites That Lack Search Engine Optimization Still Rank Highly on Google
Search engine optimization, more commonly referred to as SEO, is the backbone of most websites. It's a process by which webmasters groom their sites to conform to exactly what search engines are looking for. It's kind of like digitally getting ready for a date, except instead of picking out a...
— Continue ReadingWhat Makes Responsive Web Design So Important?
What is it about responsive web design that makes it so special in regard to online marketing? In this blog, we'll explain why switching to responsive web design is one of the best things you can do in terms of your digital marketing strategy: Free E-Book Download: 17 SEO Myths You...
— Continue ReadingUse Responsive Web Design or Risk Being Left Behind
You think that your business website looks absolutely fabulous. It's got a slick design. It's user-friendly. It's easy to navigate. When viewed on a desktop PC monitor, anyway. But what does it look like when someone views it on a tablet? On a phablet? On a smart phone? What happens when the...
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