The most important aspect of search engine optimization is choosing SEO keywords that will maximize the amount of traffic that your site sees. Increasing traffic is what SEO is all about, and if you are just highlighting certain words instead of choosing better keywords and phrases, then you will only see a small amount of traffic in comparison to what you could be seeing with the right words.
Focus on Quality Phrases
Everyone is focused on key words and if you can adequately describe what you do or sell in one word that is great, but the fact of the matter is, most businesses cannot simply sum up their services in one or two words. For example if you sell cat nip, and you highlight words like cat and nip, neither of these words really describes what you do that well. Focus on highlighting phrases that are going to accurately describe you.
Don’t Be Too Broad
For example, if you are a book seller, you would probably like to see how you compete against other big names that highlight books as a keyword. Focusing on this broad keyword will not do you much good, because Google and other search engines are going to give priority to the big organizations with a lot of clout. Instead focus on diversifying your keywords to something more specific like fiction, non-fiction, graphic novels etc. You’ll see more traffic with more specific terms highlighted.
These are two good ways to start optimizing your SEO traffic return. There are more tips and tricks that can help you generate more web traffic. Contact us to learn more about search engine optimization and how it can benefit your business efforts!