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If you think that a sale is the act of a customer buying your product or service and that’s it, you’ve got a lot to learn about sales and the customer experience. Good salespeople know that there’s a process, almost a dance, to selling. Here are three tips a business can follow to create a positive customer journey.

Before the sale, make sure that you are providing all of the information a customer needs in the way they want to receive it. Having a good website is a start, but you should also invite customers to call in with questions about the product or service. Customer-led demonstrations of products are valuable as well.

When your customer decides to buy, make sure that there are no surprises in price, functionality, or service. While the first two rely on communication during the sales cycle, many companies have Service Level Agreements to handle the latter item. Nothing will sour a customer more quickly than product or service expectations falling short of what they feel was promised. Communicate with your customer to make sure that you are delivering what they are expecting.

After the sale, make sure that you follow-up with your customer to make sure that the process has gone smoothly for them and address any concerns that they bring up. Initial follow-up should of course be fairly soon after the sale, but don’t discount the long-tail follow-up. Calling months after the sale can help build confidence in your company.

By following these important tenets of creating a positive customer journey, you can boost your online sales funnel success.

Please contact us for more insider strategies on creating an online sales funnel for your business.