The Internet can sometimes seem like a huge, virtual lottery. It’s impossible to say with certainty what content is going to draw huge numbers of viewers, and what will be read once and forgotten. With that said, though, websites who show up on the first page of search results, and who have steady, regular traffic, all have one thing in common.
An attention to link building.
Why Do Links Matter?
Hyperlinks, links for short, are references to data the reader can directly follow by clicking, according to this source. Put in plain English, a link is a direct road from another site right back to yours. So if someone is browsing a different website, and then that someone clicks your link, their browser brings them right to your homepage.
There are obvious advantages to this. Firstly, by having links to your page on other websites you’re creating avenues for more traffic to come to your site. Everyone wants more traffic! Secondly, by getting your name out there through visible links on other websites you are creating your own brand. Even if viewers don’t click your link it will make an impression on them, and if they see it often enough it’s more likely that they’ll visit.
There is another reason to build your links, however. When search engines are crawling over the Internet and trying to find the best search results they examine how often your site has been linked by other sites. Every time a link is put up that leads back to you the search engine counts it as a popularity vote. The more popular you are, the higher up in the search results your site should be (or so the search engine thinks).
While more goes into getting onto Google’s front page than having your link pasted far and wide across the face of the Internet, it certainly doesn’t hurt having a bunch of virtual roads all leading back to your homepage. For more information on link building, SEO, and how to increase your website’s traffic simply contact us today!