Are you selling products and services online? Great. Do you have customer reviews posted within your website? Well, you should….
Customer Reviews = Strengthening Your Brand
Customer feedback is pure gold. Not only does it allow you to reflect upon how your most valuable assets view the business, it provides you with guidelines for moving forward. Good or bad, your customers’ voices should be appreciated. Even if they can be annoying, sometimes. We all have that one customer.
The point of matter here is, you don’t get to become a better brand without your customer’s feedback, and that is a good thing. Did you know that reviews can also help your site rank better in search engines? It’s true.
SEO And Words
SEO (Search Engine Optimization) is the process of optimizing the content on your website for better index position within engines like Google and Bing. When a customer is reviewing your business and posting their opinion online, the positive effects can be three-fold.
First, you get free content that will contain keywords relevant to your niche, and that is great. Second, you get free updates to your site content, which also helps with SEO. Third, if you do it properly, you get your products and services’ reviews and ratings displayed within search results. That means your site will stick out against the competition.
Don’t be afraid to embrace your customers. Reach out and ask for some reviews. Incorporate the feedback into your online media. Grow. Repeat. It may seem a bit scary at first, but you’ll be glad you took the step forward.
When your ready to discuss a strategy, contact us.