Your small business depends on new customers coming through the doors on a regular basis. There are plenty of ways to spread your marketing budget, but finding new customers online is a great way to use your marketing dollars to the best advantage.
Keep your website up to date.
Add new information on a regular basis. One of the best ways to do this is to keep an active blog. Blogging allows you to draw in fresh traffic from a variety of search terms.
Include your location in your keywords.
While any traffic to your website is good traffic, the traffic that you really want is traffic that’s local to you. As a small business, you don’t need someone located three states away looking for information about your services. You need someone who’s geographically close. Including your location in your keywords will help ensure that when traffic comes to your website, it’s local traffic that finds your business beneficial.
Maintain an active social media presence.
Many people turn to social media accounts to find out more information about companies that they’re considering. Offer deals, discounts, and specials on your social media page. Share information about what your company is doing on a regular basis. By maintaining an active social media presence, you help draw in customers who are looking for a company that is active and engaged in your field.
Offer incentives for customers to write reviews.
It’s a fact of nature that people are much more likely to make the effort to complain than they are to offer a positive review. For every negative review on a business’s website, it’s possible that there are dozens of impressed customers that never took the time to write a review. If you offer incentive for happy customers to write reviews, you’ll be more likely to get the positive reviews you need to bring in new customer traffic.
Keep your search ranking up.
If words like “SEO” and “analytics” make your eyes cross, it’s well worth hiring a professional team that will help keep your website high in search rankings and new business coming into your company.
There are several different advertisement strategies you can use for online advertising. Make sure that you’re choosing wisely to help target real potential customers and not just random individuals.
Ready to work with a team that’s dedicated to online marketing and will help build your business’s online presence? Contact us to see what we can do for you.