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Google Algorithm Update: Mobile Intrusive Interstitials Penalty

Google Algorithm Update: Mobile Intrusive Interstitials Penalty

Google Algorithm Update

There are reports that state Google changes its algorithms 500 to 600 times a year. In the sphere of SEO, this means companies do not have a choice but to keep up with the changes or prepare for their content to become lost in search engine space. Many of the updates are so small only a few users perceive the adjustments. However, a few times a year Google rolls out substantial updates which help users and improve SEO. One of the most recent being The Mobile Intrusion Interstitials Penalty. This algorithm change states penalties for mobile websites displaying distracting pop-up ads.

Businesses need to keep abreast with even the smallest of changes to assure their results are not ranked lower. Lowering one’s rankings may take away traffic and revenue, therefore simply being observant of the changes is conducive of a profitable campaign. The newest Intrusion Interstitial Penalty change took effect in January 2017. One might wonder what is done if their content is altered in Google’s search results. Below are the important facts one should know about the most recent update.

What exactly did the Google algorithm change do?

Users find it frustrating to surf the web on a mobile device only to view a web page covered up by a huge ad. Google defines intrusive interstitial as an ad which covers the entire page. The new update will affect interstitials which show on pages as the user scrolls through the content, or is automatically shown as users visit the page.

How to cope with the changes?

Google states the majority of their algorithm adjustments are to keep web spam at a minimum and enhance SEO, not make companies content cloaked. The intrusive interstitial algorithm change will continue to allow content which Google believes is highly related to the query, even if it holds the interstitial ads. Pages with content allowing banners which use a relatively small area or pages which are legally obligated to use pop-ups, such as age verification, are allowed. If the advertisements are too distracting and unnecessary get rid of them so to not be penalized by google’s algorithm.

This is one of the many updates Google algorithm will release this quarter. Amid the many changes, much of the content results should remain unaffected. However, if you have any questions about recent SEO algorithm changes or think you might need to revamp your tactics contact us.

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