In regard to your website and online marketing, every small business should start by educating themselves about analytics. In general, this is the collection, analysis, and reporting of web-traffic for the purpose of understanding your visitor’s behaviors. Moreover, this information is actionable. Web analytics can help your company optimize website design and content to improve outcomes: grow subscribers, convert leads, or increase your average sale. Google Analytics ‘Goals’ will determine how well your business website achieves your objectives. Would that be of benefit in your situation?
You must start by adding the Google Analytics’ tracking code on your website. Next, identify the visitor actions you want to observe and keeping a continuous record. Within Google Analytics, these fundamental components are your Goals, because they contribute to the success of your business. The Goals are set up at the view level for a specific web page, the number of visited pages per visit, the total time spent on your website, and the actions taken while on your website. You can also add a monetary value for each goal, informing you of the cost versus value of each conversion. This way, you can focus your optimization efforts on conversions with the highest value.
Google Analytics Goal Types
- Destination – A specific location within your website. For example, a “Contact Us” or “Thanks for Registering” page.
- Duration – The total time an individual visitor spends on your website.
- Pages/Screens per session – The total number of pages your visitors view during a single visit.
- Event – Any defined action your visitor triggers during their visit, such as watching videos, clicking on ads, or sharing content on social media.
Ultimately, by tracking these specific data points, you can measure the “distance” between a visitor’s website entry point to a desired outcome. Additionally, this information can inform you of the effectiveness of your content and what may be blocking visitors from completing actions. Therefore, using Google Analytics ‘Goals’ can help you improve lead conversions, newsletter signups, account creations, social shares, and more.
What haven’t we covered yet that is important to you? If you would like to talk about Google Analytics ‘Goals’, or other related topics, please contact us.