Great Keyword Research Tips
Articles and blog posts for your website attracts visitors who turn into leads and then into customers.
Visitors search on Google for useful content, but how does Google know what web pages to show them? Keywords.
Google Does Not Know Your Business
But Google can read your web pages, analyze the content and know when your content matches what somebody is searching for.
Therefore, your first job is to identify which keywords your prospects use to search for information related to your business.
The Best Keyword Tool is Your Customer and Prospect Knowledge
What do you sell that prospects want to buy? How do they describe it (use their words, not your internal company jargon)? What varieties are there? Different sizes? Different uses? Geographic locations?
If you sell bricks, what kinds? What do customers use them for? What can you build with them? What questions do prospects ask about your bricks?
Go through your catalog and pull out all the specific words related to your products. Talk to your sales team and your customer service representatives. Ask them what people ask about.
Keywords No Longer Have to Be “Exact Match”
It’s not 2005 anymore. Google is now smart enough to know that a blog post with the words “cement,” “concrete” and “Louisiana” in it, along with other such industry-related keywords, is relevant for someone searching for “cement in Louisiana” even though that exact phrase is not contained in the blog post. If you publish blog posts that contain the same or similar content that vary only by the word order (such as: “Louisiana concrete,” “concrete in Louisiana” and “get Louisiana concrete” you’re risking Google regarding your articles as old-fashioned doorway pages and sanctioning you as a black-hatter.
Instead, write about the types of concrete that work well in Louisiana. Use your professional vocabulary and the terms your prospects and customers recognize, and Google can figure out the connection.
What If Prospects are Typing Other Keywords Into Google?
They are. Therefore, continue your keyword research. Go to Google’s main page and type an obvious keyword in your niche, such as “concrete” or “bricks.”
Google’s autofill will display phrases that other people have searched for beginning with that keyword. Many of them will be useless. Google just suggested I might want to search for “concrete noun.” However, don’t stop. Go through the alphabet. Search for “concrete a” and wait and see what. Try other keywords such as brand names.
Another tool is FAQFox. You put in a keyword and select your category. It brings up a summary of discussions it’s found on top forums and Question and Answer sites.
Go Where Your Prospects Are
But FAQFox won’t find everything online. Where do your prospects and customers hang out online? Look for discussion threads related to your products. Get vocabulary and questions. If somebody posts a question in a forum about what kind of concrete works best in Louisiana, there’re other people who want to know the same thing. If you sell concrete in Louisiana, help them out. Answer their question on the forum if the forum allow, but certainly write a blog post on the subject.
Check out your competition’s websites. Do they have a blog? What are they writing about? Are they helping people in ways you are not yet? Don’t copy them, but do follow their lead. Put your advice in your own words. Give people the benefit of your professional experience.
In the end, the success of your strategy rests on how well you tell your prospects what they want to know about your niche. Give the right answers to the right questions. Educate them using your professional vocabulary and the words they understand, and you’ll be using the right keywords.
Contact us today to learn more about how to find the keywords that attract more, and more qualified, visitors to your website.