Rest in Peace
Recently, we as a society have forgotten to recognize the passing of someone very famous that’s been an integral part of every community for years: The Yellow Pages.
All jokes aside, there is a realization that all business owners must come to terms with: the general public does not use the Yellow Pages anymore to find what they are looking for. Where do they look now, you ask? Online.
So how do you get started using social media for your small business? The first thing you’re going to want to do is create a Facebook page for your business. Quite simply, in the minds of many people, if you do not exist on Facebook, you do not exist. People use Facebook to find so much these days. Where to eat, exercise, get a haircut, find a plumber or auto-mechanic, and the list goes on and on. The best way to get started in setting up your business Facebook page is to do some research of the Facebook pages of other companies in your industry. That will help give you an idea of what yours should maybe look like.
Your First Facebook Business Page
Once you’re ready, you can set up your own Facebook page. This process is quite simple, but a key thing to remember is that you’re setting up a Page, not a Profile. You’ll need to enter basic information such as your business address and hours, and what your business does. Then you should add some photos, which can be of your product, previous jobs you’ve done, or staff members. Anything that will help the customer connect with you and that they can share with their friends. The last thing during the setup process you need to do is add a profile picture. If you have a business logo, that would work. A picture of the owner of the business could also work, as that makes your business look more “human,” which is another great way to connect to customers.
After you’re all set up, the key to making your Facebook page work is to keep your content fresh. Three times per week is the general advice of experts for how often you should post. Your posts will change as you get to know your “followers” but another unwritten rule in social media is the 80/20 rule. You want 80% of your content to be about your followers or customers, and only 20% about your business. However, when you are utilizing that 20%, those posts are great for highlighting a new product your business is releasing or a special coupon you’re trying to promote. Once you get the hang of things, you can move onto more advanced aspects of the Facebook world, including giveaways and promotions, which are excellent ways to connect to your followers and customers.