What is schema?
Schema is micro-data that help search engines interpret your website’s data. Without schema search engines are able to display only the basic information from your website. Schema will help your website stand out in the search engine rankings by displaying additional information about your website right in the search results.
How can schema help my business?
When schema is applied to your website search engine’s will be able to interpret your data and display your website better in the search engine rankings. Your website will be viewed with additional information and can be seen as your virtual business card.
With your website listing more user-friendly in the search engine rankings due to the schema mark-up, more users will visit your site. More traffic to your website means more sales and leads for your business.
How can schema be implemented?
The schema mark-up can easily be implemented into your website by using Google’s structured data testing tool. Your website information is entered into the tool which includes the type of website to ensure the proper information is utilized for the schema mark-up.
There are many types of schema mark-ups that can be used which include:
- creative works (books, movies, music, etc.)
- embedded non-text objects (videos, audio, etc.)
- health and medical
- place, local business, restaurant
- product, offer
- review, rating
This is not an exhaustive list of the different types of schema mark-ups that can be used, there are many more.
Not many businesses are using schema mark-ups for their websites. If you want an edge on your competitors you should definitely look into implementing schema mark-up on your website.
To get started using schema mark-ups or for more information please contact us.