Search engine optimization is all about turning good things into something even better. Even if your website content is informative and engaging, you can improve it by incorporating elements of SEO to attract new customers.
Let’s apply this rule to testimonials. Getting testimonials from loyal customers is great to begin with. Not only do you have verification that your products and services are exceeding expectations, but you have something tangible to market to your target audience.
That’s not enough, though. According to standard SEO practices, you need to make your testimonials even better, or in this case, more effective. A recent Search Engine Watch article explains how you can do just that:
“Your product or service is clearly fulfilling a need for your customers. What problem of theirs are you able to solve? Helping them visualize that final outcome is a very powerful tool and sales professionals have been using this tactic to help close deals. For SEO, we can also harness this tactic by making these testimonials share-worthy and interesting, to create compelling content.”
It’s not just about having nice comments regarding your business when prospective customers view your website. You need to have share-worthy testimonials so they’ll attract new customers on their own.
This way, when members of your target audience search for something on Google, your testimonials will pop up on the search engine results pages (SERPs). They’ll instantly see positive comments and experiences related to your business, which will encourage them to click your website.
But making your testimonials share-worthy is tricky. You can’t tamper with their exact quotes, but you can steer them in a certain direction before-the-fact. To do this, ask them specific questions or consider recording the testimonial on video. You can add interesting elements later when you share that video on social media, including an engaging headline and a call-to-action.
To talk more about search engine optimization, or anything else, please contact us.