Companies are shifting billions of dollars from traditional advertising sources over to the Internet because generally speaking, it provides a much greater return on your spend. This is true for the smallest to the largest companies in the world.
The Right Direction
“Why is Internet marketing so confusing? It seems like there are so many different ways to do Internet marketing. What is right for my company? Search Engine Optimization? Email Marketing? Pay Per Click? Social Media? Where to I start?”
If you are asking these questions, well, you are just like everyone else. Internet marketing can be confusing partly due to the rapid changes and partly due to industry growth. Doesn’t seem like there’s the new hype that you just have to do, or you are missing out? It used to be You Tube, then is was Pinterest, then Instagram, now Facebook advertising seems to be going crazy.
Next week I speak at a large CRM Conference in Arizona. The conference organizer and I decided the best title for my talk is “5 Internet Marketing Ninja Tricks”. I’m concerned they’ll want me to speak on something like putting a heat map on your web site so you can see where people are clicking. Or to point big bold red arrows towards a web form to improve opt ins by ½ percent. Yes, there are Ninja Tricks. But the business owners I speak with want leads and they want those leads to come in at a lower cost then what they are paying from other sources. Quick frankly, most companies out there ignore the fundamentals of Internet marketing. In Internet marketing and most anything else, the basics will take you far.
Michael Jordan said, “The minute you get away from fundamentals – whether its proper technique, work ethic or mental preparation – the bottom can fall out of your game, your schoolwork, your job, whatever you’re doing.”
What you type of Internet marketing should you do? That depends a bit on your industry, target audience, product and/or service, maybe even you geographical location. Consider this; get a free consultation from a reputable marketing agency. Preferably, find an agency that has a proven track record in your industry. Listen to what they have to say. Do what make sense. Don’t be impressed by fancy language that you don’t understand. Ask questions. Stick to the fundamentals. MEASURE. Measure what is working and what is not working. Give the agency you are working with enough time to provide results but do EXPECT results.