Google has a tremendous amount of influence over the inbound marketing scene. If they say something is bad, then it will quickly become a pariah in the inbound marketing community.
Matt Cutts, the head of Google’s webspam team, condemned guest blogging, and a lot of inbound marketers started worrying about it. Here is a quote from his own website, which is MattCutts.com:
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. Back in the day, guest blogging used to be a respectable thing.
However, as the months have passed, even Matt Cutts eventually softened his words a bit. Guest blogging can be a useful SEO activity, if your guest post is a quality one. First off, it can expose new people to your website, which has tremendous value in itself. Second, if you are doing it properly, you will be getting all the usual SEO benefits and none of the penalties.
Link building is dead. Link earning is thriving. The difference is that the former is something that you beg, barter, steal, and pay for. The latter is generated by creating awesome and fantastic content, articles and media that people genuinely want to link to.
Contact us if you would like to learn more about inbound marketing.
Photo credit: UnSceneSTOCK