The internet allows businesses to connect with customers like never before. One of the keys to understanding internet marketing is understanding how to blog, how to create great content that your clients will want to read. The book Content Marketing states:
Content marketing is a dynamic way to get [new customers]. It is the process of sharing expertise and knowledge online to attract potential customers and establish a relationship with them.
However, there are ways that blogging can damage your digital marketing plan. Here are some of the mistakes that many business bloggers make.
Not Posting Regularly
If your blog has irregular posts, you will start to lose readers. There are few things that will cause a business more chagrin, than to attract a reader (and a potential customer) with great content and lose them because your website posts erratically. If you plan to blog, you need to post regularly, conceivably at least once per week.
Focusing on Problems Without Offering a Solution
Blogging is about exploring topics and asking questions, but it is also about providing answers, giving your readers some sense of closure. Your clients may become frustrated with you, as opposed to grateful for your information. As a representative of your business, you need to always position yourself as an expert, a person who has answers. Moreover, you need to post regularly, as it is good for SEO and it builds a relationship with your audience. The website MOZ says:
A webpage is given a “freshness” score based on its inception date, which decays over time. This freshness score can boost a piece of content for certain search queries, but degrades as the content becomes older.
In other words, Google and your audience will both appreciate fresh content.
Over-Advertising Your Business
When all your blog posts read like sales pitches, then you are missing the point. The point of content marketing is to provide valuable information to your customers and improve your brand.
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Image Credit: Huffington Post