5 Internet Marketing Techniques for Small Businesses
Marketing online can be overwhelming for small business owners. Unless you are an internet marketing expert, it is tough to keep up with the rapid changes to internet. And trying too many techniques all at once will have you running around in circles like the proverbial chicken.
Having an organized and focused approach is the best practice. Therefore, it is better to work with a few effective techniques and test them to see what works best for your market, before you start adding more. Here are 5 effective internet marketing techniques for small businesses.
1. Consistent Blogging
You have probably heard that you should have a blog, and maybe you already have one. However, are your posts publishing consistently with proper on-page SEO and promotional blurbs on targeted social media sites?
2. Social Media
Social media can work for your small business in several ways and it doesn’t take a lot of time to monitor. Use social media to:
- Promote blog posts
- Promote other content
- Show videos and images of your staff, company events and products
- Interact with customers and prospects
- Answer customer service issues
- Build your mailing list
3. Email Marketing
Although you may have heard that email marketing is dead, that is wrong. Email marketing is one of the most effective ways of nurturing leads and turning them into buying customers. Email open rates vary by industry, but for companies between 25 to 50 employees, MailChimp email benchmark stats show open rates of 21.48 percent and a click rate of 2.82 percent for the month of June 2016.
4. Content Marketing
Effective content marketing is one of the cheapest and best ways to drive prospects to your landing pages and website. It takes time to build, but it has been proven to work consistently. According to the Content Marketing Institute, 80 percent of B2B marketers have a content marketing strategy.
SEO is how search engines match your content to searcher queries. 50 percent of search queries are four words or longer according to Wordstream. Search Engine Land states that local searches send 50 percent of mobile visitors to brick-and-mortar stores within one day.
To find out how we can help you get started with these internet marketing techniques, contact us today!