A website is not just a visual representation of your business, it is also a way to get leads and sales online. Most small businesses leave this up to a simple “contact” page and expect their clients to come to them, which undoubtedly detracts from the user’s experience and reduces profit. Most visitors actually want to see a straightforward sales funnel implemented on the website. It provides a clear path to discovering more about your businesses and potentially getting in contact with someone that can help. They don’t want to have to investigate the features and explore the business on their own. They would much rather have elements on the page jumping out at them and enticing their action, which is exactly what a website sales funnel does.
Is your website a Lead Generator? It’s time to find out.
Turning your website into a marketing tool is relatively simple. Sales funnels are easy to implement. Explore some of the ideas below to better capitalize on website traffic and turn visitors into leads and leads into customers.
1. Does each page on the website have an enticing element that encourages the visitor to join your email list?
91% of consumers check their email daily. Tapping into this powerful form of communication is essential for every business.
Email marketing has always been the most effective way to capitalize on website traffic. If a visitor isn’t ready to become a paying customer, give them a reason to join your email list. Create an autoresponder that provides something for free, such as free tips or even free downloads that are relevant to your business. Growing your email list is very important to a sales funnel.
2. Do you have a weekly newsletter with a bold “call to action?”
74% of consumers elect to receive commercial and promotional communications via email, it’s an accepted medium.
Once you have a large email list, you will learn how important weekly newsletters are. Of course, you can’t send out filler content and expect great results. Each week’s newsletter should be important and worthwhile for the reader. Throughout these newsletters you can subtly promote your products or services and encourage readers to take the next step with your business.
3. Do you have an active blog or news page?
Updating your website regularly will give your audience valuable content to come back for. Websites without blogs, news or other content always struggle. Updating your blog will get new visitors to your website and grow your email list at a consistent rate.
4. Does your website have proper SEO setup?
Use the Google Keyword Planner to find relevant, low search volume keywords for your blog posts. Keywords with searches between 100 and 300 searches per month are best as these are generally lower in competition. Make sure you have optimized all elements of the page for these keywords including the page title, META description, H1 tag, image ALT text and of course, the actual content on the page. Proper SEO will ensure your blog posts get ranked in search engines and get free, relevant traffic.
If you have questions on how to make your website a sales funnel or the importance of doing so, please contact us.