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Internet Marketing

Demystifying the Keyword Research Process for Your Business

Demystifying the Keyword Research Process for Your Business

The Keyword Research Process: How it Works

Keyword Research. It might sound a bit scary and daunting, but it is a necessary evil when expanding your online presence. Don’t know where to start? Let us help you demystify the keyword research process.

Where to start…

The first step to take in the keyword research process is to create a list of relevant topics that relate to your business. You will use these topics to create keywords. If your company sells shoes you may have topics such as; boots, sneakers, heels, etc. If you are struggling with this step, think like a customer, what topics would they use to describe your business?

Once you have your topics down, connect keywords that best relate to the topic. If your topic is boots, you may have keywords that include hiking boots, work boots, waterproof boots, etc. Don’t limit yourself during this step. Think of as many keywords as you can. You will narrow these keywords down before you are done.

After you have made lists of keywords associated with your topics, enter these keywords into your favorite search engine. You may come up with additional keywords by searching the keywords you have already written. You may also find that some of these keywords bring up information that is not related to your business.

What to do next…

Turn some of your keywords into longer keywords. Again, you will need to think like a customer in this step. Would someone searching for work boots just enter those words into a search engine or would they search for something like “work boots for construction”?

The keyword research process can seem daunting. There are thousands of keywords out there that relate to your business, but you must think like your customer to determine which keywords they would actually use to find your business online. If you are looking for help during the keyword research process, contact Rainmaker Internet Marketing.

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