Improve Your Keyword Research
When your customers are looking for you in an endless ocean of competitors, how will they find you? Most people are not going to go to the third page of their search engine results to find a solution to their problem.
It is a waste of time to aimlessly post content in hopes that you can somehow position yourself in the best position possible in search results. Before you post any content, spend whatever time is necessary to do some Keyword research to find the best keywords for your niche.
There are so many keywords out there. How do you know which ones are important to your community and will deliver your desired results?
Here are 3 Simple Ways to Improve Your Keyword Research:
- Use the Wordstream Keyword Tool for better results. This is a great tool to use, because not only will it tell you some great variations of your generalized keyword, but it will tell you the competition level of that keyword, the niche it’s in and how often people search for that keyword. Wordstream gives you 30 free searches. Don’t use them all at once as you should always need to re-evaluate your keyword usage over a period of time.
- Go where you niche converses with their peers about your keywords so you can form more specific keyword phrases. Remember. When people search, they usually search phrases, not just one word when they want to solve a problem. Type your keywords in Quora or Reddit (or any popular online forum) to see what keywords are hidden in the conversations.
- Without fail, you are on social media attempting to connect and engage with your community. Twitter is a great research tool to use to as there are 500 million tweets daily. With over 100 million users logging in daily, you can find some great conversation from your those in your niche. Put in your keyword in the search at the top, then make sure the “TOP” search results hyperlinked is highlighted. It will show the most popular tweets and accounts from your keyword search.
Do your business a favor and do some extensive keyword research to find the best keywords to use. This is just one piece of the puzzle as you then need to develop a content strategy around these keywords to attract, engage and convert your customers. contact us we have the expertise to assist you with every aspect of your growth.