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Getting your website to be popular in the eyes of search engines isn’t an easy thing to do. You need to use all the right keywords, get the proper amount of traffic, and create engaging, reliable content. Perhaps one of the most difficult parts of standing out to search engines is link building, though.

What Is Link Building?

Link building, also called backlinks or backlinking, is when another website boasts links to your site. If a blog puts a Wikipedia link in its text as a resource for instance, that is a backlink for Wikipedia. When search engines crawl over the Internet they take note of these backlinks, and they’re considered popularity votes. The more backlinks a site has the more popular it’s considered to be, and the closer to the top spot it will occupy in a search queue.

How Do I Build Up Links?

Link building is more difficult than other aspects of search engine optimization, at least partially because you can’t do all of it yourself. If you write a guest blog for someone else’s website and put a link to your homepage in that post, then that is a single backlink. If you’re trying to win a popularity contest though you need to have hundreds, if not thousands, of backlinks to really get a search engine’s attention.

This is where networking comes in. In order to build links back to your site you need to engage help from others. Whether it’s being mentioned in someone’s blog, getting featured in an interview on a news site, or just including your website tag in a video description, all of these count as backlinks. While they might not seem like much at first steady effort can build your links until suddenly you’re getting new traffic, and a higher place in a search queue.

With link building it’s important to remember that slow and steady wins the race.

For more information on search engine optimization in general, and link building specifically simply contact us today!