Improve Local SEO with Link Building
Link building has been, for a very long time, a very effective strategy for increasing SEO. However, there have been numerous changes over the years, and many companies have found tactics that worked in the past will now cause penalties. This can be especially impactful to small and mid-sized companies seeking to improve Local SEO. In fact, some experts have resorted to recommending local businesses avoid link building completely. They believe Google’s algorithms have become so sophisticated that the typical local business should not risk their listing.
Given this thinking, it is not surprising that local link building is often overlooked. Nonetheless, local link building is an effective way to gain traction in a competitive world of search engine results pages. The key to this successful strategy is creativity and leveraging relationships. It is important to optimize your local listings to attract more business.
In order to use link building to improve Local SEO, discover those sites with local weight. There are many articles that will tell you to get your business listed on your local Chamber of Commerce or Small Business Association website. However, where do you go from there? You have to ask yourself which websites have local authority. Identify those sites that rank high using local keywords: events, charities, businesses, services, businesses, news media, and more.
The nest step is convincing local sites to link to yours:
- Sponsor a local event
- Write a testimonial for a company you do business
- Create a guest post for a local site’s blog
- Allow local journalists to use you as a source
While it does take time for local building, it is likely you have numerous relationships you can easily leverage. There are many local companies and organizations that you have a relationship: your commercial office company, vendors, service providers, and more. Any positive relationship provides an opportunity.
What haven’t we covered yet that is important to you? If you would like to talk about using link building to improve Local SEO, or need more information, please contact us.