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Internet Marketing

The Waiting Game: How Long Does it Take for Link Building to Make a Difference?

The Waiting Game: How Long Does it Take for Link Building to Make a Difference?

Link Building – Still Worth the Wait!

Many organic online marketing strategies take time to deliver results. Link building is one of them. How long should you wait to see results from link building? It depends on your particular business and the quality of your links. On average, link building takes 10 weeks to show a difference in search engine rankings.

New Links Don’t Immediately Affect Rankings

Because new links don’t immediately affect rankings, if you test on your own how long it takes, you’ll be experimenting for several months. Fortunately, other search engine optimizers have recorded their experiments and summarized their findings for business owners who either don’t want to or don’t have the ability to run their own tests. A lot of valuable insight can be drawn from these search engine optimizers.

10 Weeks for One Ranking Increase

Kristina Kledzik, a search engine optimization expert, found through her experiment that link building took 10 weeks on average to show an increase of one in ranking. Based on her observations, links tend to have a small impact on search engine ranking in the beginning, but over time its impact increases. Kledzik also noticed that if you add a lot of backlinks at one time, you’ll see results faster.

A Good Backlink Has a Larger Impact on Low-Ranking Pages

Another important observation Kledzik made in her link building experiment is pages with a lower ranking were affected more by a backlink than pages with a higher ranking. Therefore, if your article is already on the first page of Google, you’ll need more link juice to push it up higher than if it were on the 5th page.

Conclusion

Link building is an important aspect of SEO (search engine optimization) because it’s one of Google’s many ranking factors. If you knew about a technique that can improve your search engine rankings, you would take advantage of it, right? Link building, although not as powerful as it once was, remains a ranking factor in Google. As long as you earn high quality links and expect to wait around 10-22 weeks for results, you’ll benefit from link building.

Contact us to develop a link building strategy that generates high quality backlinks for your business. Only a good backlink will improve your search engine rankings.

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