SEO and internet marketing can be difficult to manage for busy business owners. We all know it’s important, but with so many recommendations and best-practices it can be hard to know what to prioritize, and what’s more, which efforts are yielding what result.
Smart business owners and marketing managers know that Google Analytics is one of the best ways to learn about who’s coming to your site, how they got there, and what they’re doing once they arrive—yet many businesses only scratch the surface of what Google Analytics can do for them.
If you want to maximize your inbound marketing efforts, you have to dig deeper.
Google Analytics Goals are critical in determining how effective your site is at moving visitors along in the funnel and converting them into leads. Once you establish a few goals (i.e. link click or form submission), you can track conversions at-a-glance with handy automated reports.
Alerts are based on pre-determined criteria you set, and notify you of important events in real time either by email or text message. This feature keeps you in the loop as mission-critical metrics rise or fall dramatically, allowing you to deal with them as-they-happen.
Google Analytics integrates with Google’s Webmaster Tools to provide even more data for your website and marketing campaigns. Between the two services, you can segment your audience by age, gender, language, and geographical location, device/operating system used to access your site, and more. These segmenting features can help you identify who’s visiting your site and how you might be able to optimize their experience.
The items mentioned above are only a small sample of what Google Analytics has to offer. Our Google Analytics Certified consultants know how to get the most out of that data to give the insights you need. Contact us today for help on putting those insights to good use!