Will Your Mobile Website Be Ready?
Beginning in November, Google may decrease the ranking of your mobile website if it shows app install pop up ads that block a majority of the page’s content. This is big news for search marketers who rely on the ads to promote businesses. While the new rules won’t take effect until November, Google’s mobile-friendly testing tool will reflect the changes today.
Browsing the web on a mobile device can be a hassle. Not only are you limited with the amount of information you can fit on your phone or tablet screen, pop up ads often make the experience somewhat impossible. Many of these app install pop ups appear on the first page after a google results page and block the content that you were looking for.
The new update looks to take care of this and make browsing the Internet on your iPhone or Android device a little more mobile-friendly.
“After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly. This does not affect other types of interstitials. As an alternative to app install interstitials, browsers provide ways to promote an app that are more user-friendly.”
Google was sure to be clear that smaller ads that promote app installs in a banner ad format are not included in the update. This makes sense as Google makes most of its money from advertising and Facebook and Twitter have been growing business on app install ads.
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