For years the standard business model that has been used to determine whether a business is going to survive or flounder has been the seven-year benchmark. If a business can make it through the first seven years of existence it has a better than 90% chance of continuing to survive and grow. Even the stock market uses this measurement in determining whether to place a company stock on the market.
As a small business you are approaching the seven-year mark. You have seen steady growth and are very assured that your business will have no problem sustaining itself and pass that point of reference but in spite of your good feelings about your business you also feel that your business has somewhat stagnated and is at the point where it needs to graduate to the next level. What should be your next step?
Online marketing is one of the most cost-effective methods to promote your small business and increase its customer base.
Every business operating in the 21st century business world needs a “cyber footprint”. According to internetlivestats.com/ on any given day more than 3 billion internet users visit more than 940 million websites worldwide. More than 1 billion people use Facebook and in the neighborhood of 4 billion Google searches are conducted daily. With this kind of internet traffic it is essential for any business small or large to have internet visibility.
Although your business may not be ready for the world market it certainly could use some regional internet exposure.
Blogs, internet newsletters and websites are regularly used by businesses today to attract customers and interact with clients. These internet tools not only provide instant access to your business but also enable consumers to communicate with you outside of business hours. They also allow you to inform them of changes in your business operation.
Having an online presence allows your business to come up in search engine results when consumers are looking for goods or services that your company provides. Programs like Google Adwords that incorporate keywords used in online searches that will maximize your company’s search engine position (search engine optimization-SEO) can increase your visibility on the web and analytics software will provide data that will indicate how effective your online marketing is.
In today’s business world a company is never to small to engage in online marketing and in order for a business to be and stay competitive in today’s business climate online marketing is a necessary instrument to have in its arsenal.
To find out how Rainmaker Internet Marketing can help your business with its internet marketing needs contact us.