Pay-Per-Click Advertising: Outfox the Competition
Pay-Per-Click advertising is a simple way to drive traffic to your website. With Pay-Per-Click, you buy clicks from vendors such as Google. When a customer sees your ad, they can click to visit your website. You pay for each click that takes place.
Here are 5 Ways to Outfox Your Competitors with Pay-Per-Click:
Use Niche Search Terms
If you run a bicycle shop, you may not want to pay the top bid for “bicycles”. However, you may find it worthwhile to drive customers to a specific page on your website using the term “folding racing bicycles”. Not only are niche terms likely less expensive, but they can drive customers directly to the type of product that they are looking for.
Visits to your website are only as good as the sales that they generate. It is important to track the rate at which clicks turn to sales, known as your conversion rate.
Write Your Ads Well
Google ads offer only a limited space in which to communicate with customers. Make sure that the text of your ad is clear, specific and gives customers a reason to connect their desires to your product.
Use Negative Keywords
Negative keywords tell Google when not to display your ad. You want visits that turn into conversions — negative keywords can help focus your advertising dollars on the right customers.
Continuously Improve Your PPC Ad Campaign
As your ad campaign progresses, you will learn more about how customers interact with your advertising and your website. Take this new knowledge and use it to optimize your campaign.
Optimizing your pay-per-click advertising can help to propel your business forward. For more information, please contact us.