A lot of people use on-page SEO to bring customers to their websites, but there is another thing that you should focus on — encouraging those readers to stay on your site a little bit longer. The longer that readers are on your page, the more likely they are to take action. Luckily, following these tips can help you increase the time that people spend on your site.
Speed it Up
If your site is laggy and slow, a lot of users will think there is something wrong with the site or will become impatient and navigate away from it. Reduce file sizes and take other steps to ensure that your site is as fast as possible.
Add Interesting Content
If there isn’t anything interesting to read or do on your site, there is no reason for readers to stay there. That’s why you will want to focus on writing high-quality, interesting content that people will actually want to read. If this isn’t something that you are able to do, or if you just don’t have enough time, consider hiring someone to write content for your website.
Go Beyond Just Words
Even though blog posts and articles can certainly be helpful in both attracting people to your website and keeping them there, it’s important to go beyond words, too. Pictures, infographics and videos are all great for keeping people on your page, and they can help you pitch your business at the same time, too.
Make Sure It’s Device-Friendly
People access the World Wide Web with all sorts of devices nowadays. Make sure that your site is compatible with smartphones and other devices if you don’t want to lose these viewers as soon as they see that your page isn’t a good fit.
As you can see, there are a few changes that you can make to help increase the time that people spend on your site. If you are looking for help with this or any other part of your website, contact us at Rainmaker Internet Marketing to find out how we can help.