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Schema? What’s a Schema?

You mean you don’t know? Of course you do! You know that keywords are important and you understand how search engines operate. Schema is a special markup language that speaks to search engines in a more powerful and complex manner than simple keywords.

A recent Kissmetrics blog post explained schema this way: “Schema tells search engines what your data means, not just what it says.”

In other words, schema mark-up programs are fine-tuned tools that allow users to contextualize certain pieces of information.

You can think of it this way: schema marks up a website’s data, making it easier for search engines to pick data off the site’s bones. Data show up on websites and hungry customers come to your site.

Instead of words like “skeleton” coming through search engines randomly, information can be optimized.

For example, if you are selling anatomical skeletons to medical students, you can mark-up the schema to contextualize the information to list skeletal bones. Then, when a medical student Googles “Does the knee bone connect to the calf bone?” your site for anatomical skeletons will come up as a contextualized response to that customer’s question.

According to a recent issue of Small Business Computing schema moves beyond keywords and includes multi-media tagging. This adds a powerful dimension to search engine optimization. Graphics, images, video and geographical location are tagged for search engine spiders to pick up and distribute to future customers.

Additionally, schema mark up language communicates with search engines about your business location, allowing it to be mapped and customized for local customers.

Contact us to learn more about schema markups and search engine optimization.